Senior PR Account Manager (Beauty)

We are seeking a strategic, media-savvy Senior Account Manager – Beauty to lead client relationships, drive integrated communications programs, and deliver standout results across beauty, wellness, and lifestyle brands. This role is ideal for a polished PR professional with deep beauty industry knowledge, strong media and influencer relationships, and the confidence to manage fast-moving accounts with both creativity and precision.

The Senior Account Manager – Beauty will serve as a trusted day-to-day client lead, developing thoughtful campaign strategies, securing meaningful press and partnership opportunities, and guiding junior team members to ensure excellent execution. The ideal candidate thrives in a collaborative agency environment, brings a strong understanding of the evolving media and affiliate landscape, and can translate brand objectives into compelling, measurable communications programs.

Key Responsibilities

• Lead day-to-day account management for beauty clients, maintaining strong communication and trusted client relationships.
• Develop and execute PR strategies that support brand awareness, product launches, seasonal moments, and long-term business goals.
• Independently manage client calls, email correspondence, follow-ups, and urgent requests with professionalism and sound judgment.
• Create impactful press materials including pitches, media alerts, press releases, briefing documents, and strategic proposals.
• Maintain and grow strong relationships with beauty editors, writers, producers, freelancers, stylists, and key industry contacts.
• Identify and secure earned media opportunities across print, digital, broadcast, and emerging platforms.
• Manage influencer and creator partnerships, including outreach, negotiation, coordination, deliverables tracking, and reporting.
• Support affiliate and commerce-focused PR efforts by engaging e-commerce writers and understanding key affiliate platforms and best practices.
• Evaluate paid media and partnership opportunities, helping assess value, negotiate terms, and communicate recommendations to clients.
• Oversee product seeding, mailers, sample trafficking, gifting programs, and creative outreach initiatives.
• Coordinate events, desksides, brand launches, and special activations, managing logistics and external partners as needed.
• Prepare client reports, recaps, status updates, and performance summaries with clear insights and actionable recommendations.
• Track budgets, expenses, timelines, and deliverables to ensure programs stay organized and on target.
• Collaborate with vendors and partner teams including event producers, photographers, digital agencies, and freelancers.
• Mentor and oversee junior staff, helping prioritize workloads, review materials, and ensure high-quality execution across accounts.
• Monitor account progress against KPIs and proactively flag risks, opportunities, and strategic adjustments.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 5+ years of relevant agency or in-house public relations experience, with a strong focus on beauty brands.
• Demonstrated success managing multiple client accounts in a fast-paced environment.
• Established beauty media contacts and a strong understanding of the current editorial, influencer, and digital landscape.
• Excellent writing, editing, and verbal communication skills.
• Experience with influencer relations, affiliate-driven outreach, and integrated campaign execution.
• Strong organizational and project management abilities with exceptional attention to detail.
• Ability to think strategically while also handling executional details with accuracy and urgency.
• Confidence working with reporting, analytics, and campaign measurement.
• Proficiency in Microsoft Office, Google Workspace, Canva, Slack, and industry tools such as Cision, Meltwater, and Muck Rack.
• Resourceful, proactive, calm under pressure, and highly collaborative.