Senior PR Manager (Beauty Brand)

Overview

We are seeking a strategic and highly organized PR Manager to lead communications initiatives that strengthen brand visibility, cultural relevance, and earned-media impact. You will manage media relations, influencer partnerships, product launches, events, and collaborations.

Key Responsibilities

• Develop and execute PR strategies for product launches, campaigns, and cultural moments.
• Manage media outreach, press materials, product seeding, interviews, and coverage tracking.
• Coordinate influencer, creator, event, and partnership programs.
• Create messaging, press releases, executive talking points, and presentations.
• Manage campaign timelines, budgets, approvals, and cross-functional stakeholders.
• Identify relevant media, social, and cultural opportunities to increase brand awareness.
• Track, analyze, and report on campaign performance, media coverage, and audience engagement.

Qualifications

• 5+ years of experience in public relations, communications, influencer marketing, or brand marketing.
• Proven experience planning and executing earned-media and influencer campaigns.
• Excellent writing, presentation, relationship-building, and project-management skills.
• Strong understanding of consumer media, creators, social platforms, and lifestyle trends.
• Ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.