Social Media Community Manager

We are seeking a Social Media Community Manager to support active community management across multiple consumer brand social channels. This role will be responsible for managing incoming social communications, engaging with consumers in real time, and proactively participating in relevant conversations happening across social platforms.
This is an exciting opportunity to support community management for a portfolio of well-known CPG food brands with a strong presence in grocery, retail, and consumer households. In this role, you’ll be close to the conversation, helping beloved food brands engage with consumers in real time across Instagram, TikTok, Facebook, and other social platforms.
We’re looking for someone who understands how brands can show up authentically online: timely, human, culturally aware, and true to their voice. This is a great fit for a social-first communicator who enjoys consumer engagement, trend awareness, brand storytelling, and the fast-moving nature of social media.
This person should understand how brands show up natively on social media, balancing responsiveness, brand voice, consumer care, and cultural awareness. The ideal candidate is highly organized, quick-thinking, thoughtful with language, and comfortable managing multiple brand communities at once.
The Social Media Community Manager will work closely with content, brand, legal, consumer affairs, and agency partners to help ensure social engagement is timely, on-brand, and aligned with broader marketing priorities.
Key Responsibilities

• Manage day-to-day community engagement across multiple brand social channels.
• Monitor and respond to incoming comments, direct messages, tags, mentions, and consumer conversations across platforms including Instagram, TikTok, Facebook, and other relevant social channels.
• Proactively identify and engage in relevant social conversations where the brand has a natural role to participate.
• Maintain each brand’s distinct voice while ensuring responses feel human, timely, and platform-appropriate.
• Escalate consumer issues, sensitive topics, legal concerns, product questions, and reputational risks through the appropriate internal channels.
• Track recurring consumer questions, feedback, complaints, sentiment, and social themes to help inform content, brand, and product teams.
• Support real-time engagement around campaigns, cultural moments, product launches, events, and trending conversations.
• Partner with the content team to identify opportunities for reactive content, comment-led content, FAQs, and community-driven insights.
• Help maintain community management guidelines, response frameworks, escalation protocols, and brand voice documentation.
• Provide regular reporting on community activity, sentiment, engagement themes, and opportunities for improvement.
• Stay current on platform behaviors, social language, trends, and how consumers interact with food and consumer brands online.

Ideal Experience

• 2 to 4 years of experience in social media community management, social engagement, consumer care, or brand social media.
• Experience managing social communities for multiple brands, ideally in food, CPG, lifestyle, retail, entertainment, or culturally driven categories.
• Strong writing skills with the ability to shift tone by brand, platform, and situation.
• Comfortable responding quickly while maintaining good judgment and brand safety.
• Experience working with social media management tools, publishing platforms, inbox tools, and reporting dashboards.
• Ability to identify when a conversation is an opportunity, a risk, or something that needs to be escalated.
• Strong understanding of Instagram, TikTok, Facebook, and emerging social behaviors.
• Organized and dependable, with the ability to manage multiple streams of communication at once.
• Comfortable working cross-functionally with brand, legal, consumer affairs, creative, and agency teams.

Desired Qualities

• Social-first mindset with a strong understanding of how people actually talk and interact online.
• Human, thoughtful, and confident communicator.
• Curious about culture, food, trends, memes, and consumer behavior.
• Able to protect the brand without making the brand feel overly corporate.
• Strong attention to detail.
• Calm under pressure.
• Comfortable working in a fast-moving environment where priorities can shift quickly.
• Able to bring insights back to the team, not just respond to messages.

About the Opportunity

This is an exciting opportunity for a social media professional who enjoys being close to the consumer, understands brand voice, and knows how to engage authentically across fast-moving social channels. The right person will play an important role in helping multiple consumer brands show up in a thoughtful, timely, and culturally relevant way online.

Additional Details

• This role is Hybrid in Hopkins, MN.
• This is a contract-to-hire role with full benefits (health, dental, vision, 401K match, and PTO).
• Pay range is $35-$40/hr or $73,000 to $83,000/yr.