Vice President of Marketing
Employment Type: Full-Time
Location: New York, NY — Hybrid, minimum one day per week in office
About the Company
Our client is a high-growth, globally recognized skincare brand known for combining clinically effective products, distinctive innovation, and community-driven storytelling. As the company enters its next phase of growth, it is seeking a strategic and highly collaborative Vice President of Marketing to lead its integrated marketing organization and strengthen its position across direct-to-consumer and specialty beauty retail channels.
Position Summary
The Vice President of Marketing will lead the development and execution of the company’s integrated marketing strategy across brand, digital, consumer, trade, and retail marketing.
This executive will be responsible for strengthening brand equity, accelerating customer acquisition and retention, and driving profitable growth across direct-to-consumer and wholesale channels. The ideal candidate brings deep beauty industry experience and a proven ability to build brands across Sephora, Ulta Beauty, and other specialty beauty retailers.
This role requires an effective balance of strategic leadership and hands-on execution. The Vice President will oversee brand positioning, product and campaign storytelling, digital marketing, retail activation, consumer engagement, and go-to-market planning while partnering closely with Sales, Product Development, Creative, E-commerce, and executive leadership.
What You’ll Do
- Develop and lead the company’s overall marketing strategy across brand marketing, digital marketing, trade and retail marketing, social media, influencer, community, and direct-to-consumer channels.
- Translate company objectives into integrated annual and long-range marketing plans that drive brand awareness, customer acquisition, retention, and profitable growth.
- Own brand positioning, messaging, and storytelling across the full product portfolio, including innovation launches, core-product support, seasonal campaigns, and major brand moments.
- Partner with Product Development on product concepts, naming, positioning, claims, ingredient narratives, and portfolio architecture.
- Lead end-to-end go-to-market planning, ensuring alignment across Marketing, Sales, Creative, Product Development, E-commerce, Operations, and retail partners.
- Oversee digital marketing strategy across paid media, customer acquisition, retention, email, SMS, social, influencer, content, and direct-to-consumer channels.
- Use performance data, consumer insights, and market intelligence to optimize channel investment, improve marketing effectiveness, and identify new growth opportunities.
- Lead trade and retail marketing strategies for Sephora, Ulta Beauty, and other specialty beauty partners, including retailer-specific programming, product launches, merchandising, sampling, events, promotions, and omni-channel activation.
- Serve as a senior marketing partner to key retail accounts, developing programs that strengthen retailer relationships and drive awareness, conversion, productivity, and market share.
- Partner closely with Sales to align brand strategy with retailer priorities, commercial objectives, assortment opportunities, and account-specific growth plans.
- Oversee the marketing calendar and ensure consistent brand expression across direct-to-consumer, retail, digital, social, and experiential touchpoints.
- Monitor brand health, customer behavior, campaign performance, launch results, retail productivity, category trends, and competitive activity.
- Develop brand partnerships, collaborations, and community initiatives that generate cultural relevance, organic advocacy, and long-term customer loyalty.
- Own the marketing budget and resource-allocation process, ensuring disciplined investment and measurable return.
- Build scalable marketing processes and operating rhythms that support continued growth without sacrificing speed, creativity, or agility.
- Lead, mentor, and develop the marketing team while effectively managing agency and external partners.
- Present marketing strategy, performance, opportunities, and recommendations to executive leadership and other key stakeholders.
What You’ll Bring
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 12+ years of progressive consumer marketing experience, including meaningful leadership experience within the beauty industry.
- Significant experience with an independent, founder-led, or high-growth beauty or skincare brand strongly preferred.
- Proven leadership across brand marketing, digital marketing, and trade or retail marketing.
- Deep experience developing and executing marketing strategies for Sephora and Ulta Beauty is required.
- Strong understanding of specialty beauty retail, including retailer planning, merchandising, sampling, promotions, in-store activation, digital retailer platforms, and omni-channel programming.
- Demonstrated success scaling a consumer brand and leading high-impact product launches with measurable commercial results.
- Experience driving growth across direct-to-consumer and wholesale channels.
- Strong knowledge of paid media, customer acquisition, retention, CRM, social media, influencer marketing, content, and digital commerce.
- A sophisticated understanding of beauty consumers, cultural trends, competitive dynamics, and the evolving retail landscape.
- Proven ability to lead teams, manage agency relationships, and influence complex cross-functional organizations.
- Strong commercial and financial acumen, including budget ownership, performance measurement, and marketing investment optimization.
- Excellent communication, presentation, and executive-influence skills.
- A current and authentic understanding of Gen Z and Millennial beauty, skincare, and lifestyle trends.
- Comfortable operating in a fast-moving, entrepreneurial environment that requires both strategic thinking and hands-on leadership.
- Ability to work from the company’s New York City office at least one day per week and travel approximately 10–15% as needed.
