Are you obsessed with TikTok Shop and the power of social commerce? We’re looking for a Senior TikTok Shop Specialist to fully own and scale TikTok as both a top-of-funnel discovery engine and a high-velocity sales channel.

In this role, you’ll be the day-to-day owner of TikTok Shop performance—driving strategy, execution, experimentation, and optimization across TikTok Shop, paid media, creators, affiliates, and live shopping. You will partner closely with internal growth teams and TikTok’s own teams to unlock growth at scale.

What You’ll Do:

TikTok Shop & Campaign Ownership

• Act as the primary point of contact for TikTok Ads, TikTok Shop, and Live Shopping teams.
• Own campaign setup, registration, flighting, execution, and performance reporting in TikTok Seller Center.
• Lead end-to-end campaign launches, including timelines, assets, testing, and optimization across Shop and web.
• Collaborate with TikTok on betas, incentive programs, and platform optimizations to accelerate growth.
• Drive adoption of new TikTok commerce features in partnership with Growth, CRM, CX, and Ecommerce.

Shop CRO & Merchandising

• Oversee TikTok Shop design, including homepage layout, merchandising, module placement, and CRO testing.
• Develop product collections aligned with campaigns, key moments, and channel-specific offerings.
• Enhance channel UX by informing the TikTok Shop roadmap with new modules, experiments, and optimizations.
• Build and maintain a CRO roadmap, sharing learnings with other channels and proposing new ideas across apps, promos, and product feeds.

Performance & Analytics

• Define, track, and report on key KPIs across TikTok Shop, paid campaigns, and organic performance (GMV, ROAS, CAC, CVR).
• Identify attribution and measurement gaps and partner with TikTok and internal teams to improve visibility.
• Leverage tools and insights (e.g., TikTok Market Scope, Seller Center data, reviews, CX insights, Kalodata) to spot trends and competitive opportunities.
• Work with Finance to treat TikTok Shop as its own P&L, supporting forecasting and performance reviews.

Cross-Functional Collaboration

• Translate TikTok insights and priorities into clear action plans for growth, creative, CX, CRM, and creator/affiliate teams.
• Partner with Creative and Paid Media to ensure assets are tailored to TikTok formats, best practices, and timelines.
• Stay in sync with product, inventory, and ecommerce teams to ensure accurate channel planning and flawless execution.

Problem-Solving & Execution

• Proactively troubleshoot issues related to campaign setup, tracking, and platform operations.
• Lead internal and partner-facing discussions with confidence, using data to challenge assumptions and drive decisions.
• Operate with a solutions-first mindset in a fast-paced, high-growth environment.

What We’re Looking For:

• 3+ years of experience in marketing, growth, or performance media.
• Hands-on experience with TikTok Shop Seller Center and TikTok Ads Manager.
• Proven track record driving measurable revenue impact from TikTok Shop and/or TikTok paid campaigns.
• Deep understanding of TikTok trends, algorithms, and growth levers across paid, earned, and owned channels.
• Strong analytical mindset with experience defining and reporting on metrics such as GMV, ROAS, CAC, and CVR.
• Excellent communication and stakeholder management skills; comfortable leading partner-facing conversations.
• Self-starter with strong problem-solving abilities and a bias for action.
• Experience collaborating cross-functionally with creative, paid media, and product teams.
• LA-based preferred; remote considered for standout candidates.

Channel Account Manager – West Coast

Location: Remote (PST/MST/CST preferred, ideally Western U.S.)
Salary: $100,000 to $130,000

This role is responsible for driving sales through managed VAR partners across the West Coast, with a strong focus on expanding presence within the commercial and K-12 education segments. The position emphasizes building strategic relationships, executing go-to-market initiatives, and increasing revenue within an assigned partner base.

Key Responsibilities:

• Collaborate cross-functionally with sales, product, marketing, and distribution teams to execute go-to-market strategies.
• Identify and develop new sales opportunities within assigned reseller partners.
• Build and maintain strong relationships across multiple levels within partner organizations.
• Execute business plans to drive unit and revenue growth against defined targets.
• Provide consistent communication on products, programs, and promotions to partners.
• Travel as needed for partner meetings, presentations, trainings, and regional events.
• Deliver weekly, monthly, and quarterly reporting on pipeline, performance, and partner activity.
• Analyze market demand within commercial and K-12 education segments.

Required Qualifications:

• 5+ years of outside sales experience in IT hardware, software, or services.
• Strong understanding of indirect/channel sales and customer acquisition.
• Experience selling into or supporting the K-12 education market via partners.
• Proven ability to manage named accounts and build strategic relationships.
• Strong communication, presentation, and stakeholder influence skills.
• Ability to work independently in a remote environment.
• Proficiency with Microsoft Office tools.

Preferred Qualifications:

• Hunter mindset with a proactive approach to growing partner accounts.
• Experience in business planning and quota achievement.
• Knowledge of commercial distribution, VAR channels, and end customers.
• Technical understanding of IT hardware environments.
• Experience navigating complex sales cycles

Director of Product Marketing

The Director of Product Marketing is a senior leader responsible for the end-to-end commercialization framework to ensure leadership in the omnichannel beauty space. This role sits at the intersection of Product, Brand, Integrated Marketing, and Wholesale, ensuring that every launch is flawlessly commercialized and every product story is compelling, consistent, and performance-driven across channels.

This leader will own the end-to-end commercialization process, act as a strategic partner to the SVP of Integrated Marketing, and lead wholesale marketing (excluding digital media), ensuring brand and product stories resonate powerfully in retail environments.

This role reports to the Chief Marketing Officer and is full time and remote. While remote, this role may travel up to less than 15% of the time. The base salary range for this position is between $150k and $155k. The company aims to pay competitively, and factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

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Responsibilities

Product Commercialization & Go-to-Market Leadership

• Own the end-to-end commercialization process for new products, from development handoff through post-launch optimization

• Act as the strategic quarterback for product innovation, driving internal teams (Product, Finance, Supply Chain) to align on market penetration and growth

• Develop go-to-market strategies, launch frameworks, and integrated plans across DTC, retail, salons, and owned channels

• Lead cross-functional launch planning with Product, Brand Marketing, Creative, PR, Education, Sales, Operations, and Supply Chain

• Analyze product performance metrics and market signals to inform future innovation roadmaps and measure the ROI of launch strategies

• Ensure launches are on-time, on-brand, and commercially impactful

Strategic Partner to the SVP of Integrated Marketing

• Act as a trusted thought partner to the SVP, helping shape integrated marketing strategy and annual planning

• Provide product and portfolio leadership across brand campaigns, seasonal initiatives, and innovation roadmaps

• Ensure product narratives are cohesive and consistent across all consumer touchpoints

• Support executive-level storytelling, presentations, and internal alignment around product strategy and launches

• Help drive organizational clarity around priorities, sequencing, and resource allocation

Wholesale Marketing Leadership (Non-Digital Media)

• Lead wholesale marketing strategy across retail partners and professional channels, excluding paid digital media

• Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion

• Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity

• Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across professional channels

• Ensure wholesale executions reflect the brand’s premium positioning and deliver a best-in-class retail experience

Team Leadership & Collaboration

• Lead, mentor, and grow a high-performing product and wholesale marketing team

• Foster strong cross-functional relationships and a culture of collaboration, accountability, and excellence

• Champion the voice of the customer and the market in internal decision-making

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Qualifications

• 10+ years of marketing experience, with significant leadership experience in product marketing

• Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands

• Deep experience in commercialization, positioning, and go-to-market strategy

• Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs

• Exceptional strategic thinking paired with operational rigor and attention to detail

• Confident cross-functional leader with the ability to influence at the executive level

• Passion for beauty, innovation, and building brands that customers love

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Benefits
The Perks? Glad you asked…

• Comprehensive Healthcare

• 100% Company Paid Short and Long Term Disability

• 401k Participation and Equity Grants

• Continuing Education Contributions

• HSA Employer Contributions and FSA Options

• Parental Leave Program

• Commuter Benefits

• Responsible Paid Time Off Program

• Complimentary Products + Discounts on Services

• Company-sponsored events

Director of Content Marketing

Employment Type: Full-Time

Location: On-Site – Williamsburg, Brooklyn

A high-end lifestyle brand is seeking a Director of Content Marketing to define and lead a holistic marketing vision across brand, digital, and retail touchpoints. This role will focus on integrated brand building, product and campaign storytelling, customer acquisition and retention, and cross-channel commercial performance. The ideal candidate is a strategic leader who can balance creativity with data-driven decision-making and who thrives in a fast-paced, culture-forward environment.

Key Responsibilities

• Brand Strategy & Positioning
  • Own the overarching brand marketing strategy, ensuring clear, consistent positioning across all consumer touchpoints.
  • Define and evolve the brand narrative, value propositions, and messaging frameworks that differentiate the brand in the premium lifestyle space.
  • Steward brand guidelines and ensure all internal and external communications ladder up to long-term brand equity goals.
• Integrated Campaign Development
  • Lead the strategy and execution of 360° marketing campaigns for key seasonal moments, product launches, and brand initiatives.
  • Build integrated go-to-market plans that connect brand storytelling with traffic, conversion, and revenue objectives across retail and e-commerce.
  • Oversee campaign briefing, creative alignment, channel mix, launch timelines, and post-campaign analysis.
• Retail & Experiential Marketing
  • Build marketing programs that support retail traffic, new store openings, localized activations, and in-store storytelling.
  • Collaborate with Retail and Visual teams to ensure campaigns come to life seamlessly in physical environments.
  • Concept and execute events, pop-ups, and experiential moments that deepen community connection and brand heat.
• Market Insights, Analytics & Optimization
  • Establish clear KPIs across brand and performance initiatives (awareness, engagement, acquisition, conversion, retention).
  • Use consumer insights, competitive analysis, and testing frameworks to refine strategies and creative approaches.
  • Regularly report marketing performance to leadership, translating data into actionable recommendations and future roadmaps.
• Cross-Functional Leadership & Collaboration
  • Partner closely with Creative, Merchandising, E?commerce, Retail, and Operations to ensure alignment on priorities and product stories.
  • Translate business objectives into clear, inspiring briefs for internal teams and external partners.
  • Foster strong communication rhythms and processes that keep all stakeholders informed and accountable.
• Team Management & Organizational Leadership
  • Build, lead, and mentor a high-performing marketing team spanning brand, campaign, and channel owners.
  • Set clear goals, workflows, and performance standards to enable both creativity and operational excellence.
  • Manage marketing budgets, agency relationships, and vendor partnerships, ensuring effective allocation of resources.

PR Manager (Full-Time)
Location: NYC
Onsite: 5 days/week

This is a full-time, onsite role based in New York City within a dynamic PR and communications agency environment, ideal for a driven PR professional who enjoys both big-picture thinking and hands-on

We are seeking a PR Manager to lead integrated communications for clients in the fashion, beauty, wellness, and consumer lifestyle sectors. This role is within a boutique public relations and brand communications agency and is responsible for developing and executing strategic campaigns that drive meaningful media coverage, influencer engagement, and brand awareness.

The PR Manager will oversee both strategy and execution—owning programs from concept through reporting—while managing junior team members and serving as a trusted day-to-day partner to clients. The ideal candidate is a sharp strategist, a hands-on executer, and a confident relationship builder with editors, influencers, and industry tastemakers.

Onsite Requirement: This role is onsite 5 days per week in New York City.

Key Responsibilities
Strategic Leadership & Team Management

• Lead and support daily PR operations across multiple fashion, beauty, and consumer lifestyle accounts, ensuring deliverables are on time and on brand.
• Manage and mentor junior staff, providing clear direction, feedback, and coaching to support their growth and elevate overall work quality.
• Drive efficient internal communication and workflow, ensuring projects are organized, prioritized, and executed smoothly.

Client Strategy & Planning

• Develop and implement comprehensive annual and seasonal communications strategies for assigned clients.
• Translate client business objectives into actionable PR plans, calendars, and milestones.
• Serve as a strategic partner and proactive point of contact, offering recommendations that anticipate client needs and market shifts.

Editorial & Media Relations

• Build and maintain relationships with top-tier editors, writers, and journalists across print, digital, and social platforms.
• Shape and execute editorial strategies that secure impactful, on-message coverage for clients.
• Develop targeted media lists and ensure databases are accurate, current, and tailored to each client’s goals.

Pitching & Media Outreach

• Concept, write, and distribute compelling pitches around launches, trend narratives, founders, and cultural moments.
• Proactively pitch to traditional and emerging outlets, including digital platforms, newsletters, podcasts, and niche publications.
• Coordinate interviews, photo shoots, and media appointments, ensuring all press interactions are well-prepared and on message.

Influencer Partnerships & Integration

• Develop and oversee influencer strategies across macro, micro, and celebrity talent, including paid and organic initiatives.
• Manage influencer sourcing, outreach, vetting, program logistics, and recap reporting.
• Ensure influencer efforts are aligned with product launches, key brand moments, and conversion goals.

Gifting & Seeding Programs

• Plan and execute strategic product gifting and seeding programs to generate organic content and buzz.
• Align seeding with brand positioning, target audiences, and key messaging.
• Track engagement and impact, providing insights on coverage, sentiment, and downstream results where possible.

Event Planning & Activation

• Lead planning and execution of press previews, launch events, experiential activations, and intimate editor/influencer gatherings.
• Oversee event timelines, budgets, run-of-show documents, guest lists, and vendor relationships.
• Identify and cultivate partnerships with complementary brands and venues to enhance event value and visibility.

Content Development

• Draft and refine press releases, media alerts, fact sheets, briefing documents, and other external-facing materials.
• Develop internal documents including strategies, recap reports, agendas, and post-campaign analyses with a high standard of clarity and detail.
• Ensure all materials are consistent with each client’s tone of voice, visual identity, and strategic priorities.

Market & Cultural Insight

• Stay current on cultural trends, media landscapes, and competitor activity within fashion, beauty, wellness, and lifestyle.
• Identify timely storytelling opportunities and thought-leadership angles for clients.
• Leverage relationships with tastemakers and key opinion leaders to unlock high-visibility placements.

Cross-Functional Collaboration

• Act as an extension of client teams, collaborating with marketing, digital, retail, and leadership stakeholders.
• Integrate PR strategies with broader brand and campaign initiatives.
• Maintain clear, consistent communication with client contacts and foster long-term, trust-based partnerships.

Reporting & Analytics

• Track and analyze press coverage, influencer performance, and campaign metrics tied to pre-defined KPIs.
• Produce concise, insightful monthly and campaign wrap reports that connect PR results to brand and business objectives.
• Continuously refine reporting approaches to effectively demonstrate impact and ROI.

Budget & Project Management

• Oversee budgets for assigned initiatives, balancing creative ambition with financial parameters.
• Manage timelines and workflows, keeping internal and external stakeholders aligned and accountable.
• Recommend process improvements to enhance efficiency and quality of execution.

Qualifications

• 4–6+ years of PR experience, ideally in an agency setting with fashion, beauty, wellness, or consumer lifestyle clients.
• Proven track record of securing high-quality press coverage and managing influencer programs end-to-end.
• Established relationships with relevant editors, journalists, and digital creators.
• Experience managing junior team members and leading multi-faceted projects.
• Exceptional writing, editing, and verbal communication skills with strong attention to detail.
• Comfort working in a fast-paced, entrepreneurial environment with multiple concurrent deadlines.
• Strategic, solution-oriented mindset with a collaborative, positive approach.

Senior Creative Operations Project Manager (Retail / Print)

Location: Phoenix, AZ (local candidates only) – Hybrid, 4 days/week onsite
Schedule: 40 hours/week
Employment Type: Freelance / Contract (through January 2027, potential extension)

The Creative Operations Project Manager will oversee a high volume of print, in-store signage, and studio projects from brief through final production and vendor hand-off. This role brings structure, clarity, and accountability to a fast-paced retail creative environment, ensuring all assets are delivered on time, on brand, and on budget.

Key Responsibilities

• In-store & print production
  • Manage end-to-end workflow for store signage, POP, and other retail print materials.
  • Translate creative concepts into actionable timelines, production specs, and deliverables.
  • Coordinate with print partners on estimates, schedules, proofs, and quality control.
  • Maintain organized documentation of specs, templates, and version history.
• Photography & studio coordination
  • Plan and manage product, lifestyle, and in-store content shoots from brief to delivery.
  • Align shoot shot lists and deliverables with both print and digital asset needs.
  • Track asset intake, naming, and routing to ensure timely delivery to creative teams.
  • Partner with photographers, stylists, and studio teams to keep production on schedule.
• Project management & operations
  • Build and maintain detailed project plans, timelines, and status reports.
  • Use project management tools (e.g., Workfront, Asana, Monday.com, or similar) to assign tasks, track progress, and manage approvals.
  • Facilitate kickoff meetings, check-ins, and review sessions with cross-functional stakeholders.
  • Communicate updates, risks, changes, and dependencies clearly and proactively.
• Process improvement, risk management & vendors
  • Identify potential issues early and drive solutions to keep work on track.
  • Recommend and help implement process improvements within creative operations.
  • Initiate purchase orders, track invoices, and manage basic budget documentation for print and studio work.
  • Partner closely with external vendors to uphold quality, timelines, and brand standards.

What We’re Looking For

• Experience
  • 10+ years in creative project management within an in-house creative team or agency.
  • Proven experience managing print, POP, and in-store display workflows end-to-end.
  • Photography or studio production management experience strongly preferred.
  • Background supporting retail or multi-location initiatives is a plus.
• Skills & mindset
  • Proficiency with project management tools (e.g., Workfront, Asana, Monday.com, SmartSheet, or similar).
  • Exceptional organizational skills and attention to detail across multiple concurrent projects.
  • Strong communication skills with the ability to bridge creative, marketing, and production partners.
  • Comfort reviewing proofs, layouts, and production files (familiarity with Adobe Creative Suite a plus).
  • Calm, proactive, solutions-oriented, and comfortable working amid ambiguity and shifting priorities.

Requirements

• Based in the Phoenix metro area.
• Available to work onsite 4 days per week (no relocation support or fully remote option).
• 10+ years of relevant creative project or production management experience.
• Demonstrated success managing print/POP/in-store display projects from brief through production.
• Experience collaborating cross-functionally with marketing, creative, and external vendor partners.
• Bachelor’s degree in a related field (marketing, communications, design, or similar) preferred, or equivalent work experience.

This freelance role offers the opportunity to lead high-visibility retail and print initiatives within a dynamic in-house creative environment, with significant ownership of schedules, processes, and vendor coordination.

Campaign Manager

We are seeking an experienced Campaign Manager to support high-impact advertising initiatives in a dynamic, fast-paced retail media environment. This opportunity is well suited for a digital media professional with strong expertise in campaign execution, optimization, media planning, and stakeholder communication across full-funnel marketing programs.

In this role, you will oversee campaign activity from launch through delivery, helping ensure campaigns are implemented accurately, paced effectively, tracked properly, and optimized for performance. You will also act as a key resource for campaign-related questions, collaborating with internal teams and external partners to resolve issues, maintain momentum, and support successful execution.

The ideal candidate is comfortable managing multiple campaigns at once, balancing strategic thinking with operational detail, and working cross-functionally with account teams, sales partners, analysts, and operations specialists. Strong communication skills, analytical ability, and a proactive approach to problem-solving are essential for success.

Key Responsibilities

• Manage end-to-end digital campaigns, including setup, execution, optimization, and reporting.
• Monitor pacing, delivery, and implementation quality to ensure campaign objectives are met.
• Create and support media plans aligned to campaign goals and audience strategies.
• Partner with internal and client-facing teams to answer campaign questions and provide timely updates.
• Troubleshoot issues during pre-launch and live campaign phases across channels and platforms.
• Coordinate tracking, tagging, and trafficking support to ensure measurement accuracy.
• Identify performance trends and recommend optimizations to improve results.
• Maintain campaign documentation, reporting records, and shared operational resources.
• Collaborate with analytics, sales, account management, and finance teams on campaign success metrics and delivery outcomes.
• Support audits, reconciliations, and billing actualization as needed.

Required Qualifications

• Proven client-facing experience with strong relationship management and communication skills.
• Demonstrated experience with full-funnel media planning and campaign management.
• Strong analytical, mathematical, and problem-solving abilities.
• Ability to manage multiple priorities in a deadline-driven environment.

Preferred Qualifications

• 3-5 years of experience in digital media campaign management.
• Hands-on experience across Display, Mobile, Social, Search, and Programmatic channels.
• Background in campaign optimization, media operations, and bid management.
• Experience working with cross-functional teams including sales, analytics, account management, and finance.
• Strong proficiency in Excel, PowerPoint, Outlook, and related business tools.
• Familiarity with ad serving platforms and project management systems.
• Bachelor’s degree preferred.