100% Remote
A fast-growing consumer brand in the health, wellness, and beauty space is seeking an Art Director to own the visual execution layer of the brand and build a scalable, AI-assisted design engine. This role sits at the intersection of brand, performance, web, lifecycle, and packaging, with a mandate to increase both quality and speed while reducing manual production bottlenecks.
Role Overview
As the Art Director, you are responsible for turning strategy into high-performing visual systems. You will partner closely with a Head of Creative/Content leader to design, implement, and continually optimize a modular, AI-accelerated production workflow that supports rapid experimentation across channels.
This is a hands-on, execution-focused role in a performance-driven organization. You are expected to design, iterate, and ship — not only direct others.
- Raise and enforce the visual standard for the brand across all touchpoints
- Create modular design systems that enable speed, testing, and reuse
- Embed AI tools into everyday design workflows for leverage, not novelty
- Increase creative throughput without increasing friction or headcount
This is not a pure concept role, not campaign-only, and not detached from performance. It is an AI-forward, systems-focused Art Director position designed for someone who loves both craft and operational excellence.
Minimum Qualifications
Listed first to respect your time and help you quickly assess fit.
- 5+ years of experience in design or art direction for DTC, beauty, wellness, health, or consumer products
- Robust portfolio spanning digital, packaging, and performance-oriented creative
- Advanced proficiency in Figma and Adobe Creative Suite
- Proven track record of integrating AI tools into design and production workflows
- Experience designing modular systems and libraries (not just standalone campaigns)
- Strong understanding of how design choices affect conversion, user trust, and brand perception
- Background in health, beauty, or broader CPG is strongly preferred
Core Responsibility Areas
1. Brand Systems & Visual Standards
- Own and evolve the brand’s visual identity and design language
- Define and maintain rules for layout, typography, hierarchy, spacing, and visual rhythm
- Develop practical, modular brand guidelines and component libraries that teams can actually use
- Ensure cross-channel consistency spanning paid media, organic social, web, email, packaging, and product
As volume increases, the brand should feel more cohesive — not fragmented.
2. AI-Assisted Design Workflows
AI is a core requirement, not a side experiment, in this role.
- Incorporate AI tools directly into daily design, iteration, and production tasks
- Use AI for rapid concept exploration, layout variation, asset adaptation, and static variant generation
- Support performance teams with high-volume variant creation for testing (e.g., “static swarms”)
- Create and maintain prompt libraries and repeatable workflows for other designers
- Compress time-to-first-draft and iteration cycles across all surfaces
The goal is operational leverage and speed, not gimmicks.
3. Web & CRO-Focused Design
- Design and continuously refine key web experiences, including homepage, PDPs, and landing pages
- Partner with growth/CRO stakeholders to develop test-ready page modules and templates
- Build reusable UI components that make experimentation faster and more consistent
- Leverage AI to spin up layout variations and test mockups quickly
Every design decision should balance visual elevation with conversion performance.
4. Lifecycle & Email Design Systems
- Develop modular email design systems that enable lifecycle and CRM teams to self-serve
- Create scalable frameworks for promos, launches, and evergreen flows
- Use AI to generate fresh layouts and updates without full redesign cycles
Objective: high clarity and fast turnaround, every time.
5. Paid Media & Organic Content Support
- Build modular static systems and templates that fuel performance creative at scale
- Design graphic systems, overlays, and motion-friendly elements for short-form video
- Support thumbnail creation, hooks, and visual storytelling for high-scroll environments
- Use AI to rapidly produce and adapt variants for testing across platforms
You won’t be buying media, but your work should directly enable fast, data-driven experimentation.
6. Packaging & Physical Touchpoints
- Design and iterate on packaging, inserts, and other physical brand expressions
- Create scalable packaging systems that can flex as new products are introduced
- Ensure hierarchy, readability, and brand clarity across all physical materials
- Use AI-assisted mockups and rapid prototyping to fast-track exploration and approvals
7. Workflow, Collaboration & Team Enablement
- Work in close partnership with the senior creative leader responsible for overall content and production
- Guide and oversee freelance designers and external partners as needed
- Maintain clean, well-structured asset libraries and systematized design files
- Ensure brand, performance, lifecycle, and product teams can move quickly without constant design roadblocks
What Success Looks Like
- A cohesive, instantly recognizable brand experience across all channels
- Materially faster design turnaround enabled by modular systems and AI workflows
- Significant increase in creative variants available for testing in paid and lifecycle channels
- Reduced reliance on one-off, bespoke design cycles
- High-performing web and email experiences that support conversion and retention
- Packaging and physical materials that are both scalable and premium
What This Role Is Not
- Not a brand-only, high-concept role detached from performance and outcomes
- Not limited to big campaigns with long lead times
- Not siloed away from growth, digital, or product teams
- Not a fit for designers who are resistant to AI or manual-only workflows
- Not purely managerial — this is a hands-on design and systems-building role
