We are seeking an experienced Associate Director, Content Media to join our marketing team on a freelance basis. This role is central to creating and executing innovative, customer-focused media strategies supporting major content launches and high-profile entertainment projects. The successful candidate will play a key part in enhancing audience engagement and elevating brand presence through cutting-edge media campaigns. Must be fluent in Spanish.
Location: Newark, NJ (1x per week onsite)
Key Responsibilities:
- Drive the design and implementation of integrated media campaigns across multiple channels for flagship content and entertainment initiatives.
- Partner with marketing and creative teams to develop innovative media approaches that amplify content visibility and consumer impact.
- Lead collaboration with agency partners and internal stakeholders to ensure media strategies align with brand goals and business objectives.
- Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches.
- Work alongside media vendors to co-develop unique and engaging media concepts that maximize cross-platform reach.
- Utilize analytics and testing frameworks to measure campaign effectiveness and inform ongoing media decisions.
- Explore and integrate emerging digital and traditional marketing channels to advance media planning and execution.
Qualifications:
- Minimum 10 years of senior media leadership experience, preferably within entertainment marketing.
- Proven track record managing successful media campaigns for major entertainment releases or tentpole projects.
- Strong expertise in both traditional and digital media, with familiarity in emerging platforms and innovative marketing tools.
- Excellent leadership and communication skills, capable of influencing and aligning diverse teams.
- Experience in social media and influencer marketing related to entertainment content is highly desirable.
- Understanding of the entertainment industry, including talent relations and intellectual property, is advantageous.
- Advanced degree such as an MBA in marketing, business, or related fields is a plus.
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Fluency in Spanish required
