Associate Manager, Paid Social

About the role:
We’re seeking an experienced Paid Social Associate manager to join our new in-house Paid Acquisition team and drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap et. This role will be responsible for contributing to the end-to-end social campaign management — from execution and optimization to platform innovation — ensuring our campaigns deliver impact at scale. As the channel specialist, you’ll be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid social channels.

This role reports to the Manager leading Paid Social within the Paid acquisition team that works on projects in service of enterprise subscription growth.

Key responsibilities:

• Lead end-to-end paid social campaign execution and optimization

• Design and manage audience segmentation, creative rotation, and budget pacing

• Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements etc)

• Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights

• Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)

• Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities

• Consult internal teams on channel best practices and provide creative insights to help inform the creative development process

• Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis

Required Qualifications:

• 4–6 years of experience managing paid social campaigns in platform at scale (agency or in-house)

• 2+ years in performance marketing

• Deep expertise in Meta Ads Manager and at least two additional social platforms.

• Track record of results-driven campaign execution and management

• Strong understanding of audience targeting, creative optimization, platform features

• Familiarity with iOS 14+, CAPI, and evolving privacy frameworks

• Analytical skills with proven experience hitting ROAS, CPA, or CPI goals