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Brand Strategist, healthcare

Contract type

Location

Newport Beach, CA

Specialty

Salary

$45-55/hour

Remote

No

Reference

490813

Contact name

Megan Bumgarner

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Job description

Brand Strategist – (OC Preferred)

40 hrs a week, ongoing

Ideal candidates are in SoCal

Some hybrid flexibility

Flexibility for hourly rate, will depend on years of experience – this is between 5-10 years

so appx $45/hr+ and up

We’re seeking a strategic Brand Strategist with deep healthcare experience to develop positioning, messaging, and campaigns that drive meaningful impact. This role requires agency expertise and the ability to translate market insights, consumer behavior, and business goals into clear, actionable brand strategies.

What You’ll Do:

  • Build brand positioning and messaging frameworks that resonate in healthcare and wellness markets.
  • Conduct competitive analysis, category audits, and consumer research to guide strategy.
  • Partner with creative, media, and product teams to bring strategies to life across channels.
  • Lead integrated campaign planning, ensuring alignment and consistency.
  • Define KPIs and collaborate with analytics teams to measure brand health and optimize campaigns.

What We’re Looking For:

  • 5–10 years of agency or brand management experience, ideally in healthcare, wellness, or life sciences.
  • Proven ability to write strategy based on insights, not just creative briefs.
  • Big agency experience preferred; hands-on, strategic thinker.
  • Based in Orange County (occasional in-person meetings) and familiar with local markets.

Why This Role Matters:

You’ll shape healthcare brand strategies that influence products, campaigns, and audience connections. Immediate start preferred, but flexible for the right candidate.

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