Campaign Marketing Specialist
Our healthcare client is seeking a detail-oriented and organized Campaign Marketing Specialist to join our performance marketing team on a freelance basis. This remote role, operating from 8am to 5pm Central Time, is pivotal in managing and executing multi-channel marketing campaigns, including email, paid social, and paid search. The ideal candidate will collaborate closely with product marketing, project managers, sales/growth teams, and campaign execution specialists to ensure strategic alignment and timely delivery of campaign assets. Through continuous optimization driven by data insights, this position supports building a robust client pipeline and enhancing overall campaign effectiveness.
Key Responsibilities
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Campaign Management & Execution: Project manage timelines and deliverables using Adobe Workfront; coordinate scheduling for all campaigns within the marketing calendar; manage lead data uploads for campaign follow-up.
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Cross-Functional Collaboration: Participate in weekly meetings with product marketing and project management teams; partner with development teams to align design and messaging; work alongside sales/growth teams to support client acquisition.
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Email Marketing Strategy & Design: Lead creative strategy and A/B testing for segmented email campaigns; design tailored messaging for audience segments; manage monthly list segmentation across channels.
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Performance Analysis & Optimization: Analyze campaign data to identify successful content; refine messaging based on engagement metrics; leverage insights to improve future campaigns.
Ideal Candidate Background
- Strong organizational skills with the ability to multitask effectively.
- Excellent communication and interpersonal abilities.
- Basic understanding of marketing principles with a willingness to learn and adapt.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Required Skills & Experience
- Experience with email marketing platforms such as Marketo and project management tools like Adobe Workfront.
- Familiarity with Salesforce or other CRM systems is a plus.
- Basic knowledge of UX/UI design principles.
- Analytical mindset capable of interpreting data and delivering actionable insights.
