Employment Type: Direct hire
Location: Washington, D.C.
Salary Range: $100,000–$125,000 annually, with a 20% year-end performance bonus opportunity
Our design firm client is seeking a content & social director to join their team. The client’s portfolio includes a design studio, an online retail shop, and a product development and manufacturing division. In this role, you will lead the brand’s storytelling, content ecosystem, and social presence across all digital touchpoints. This hands-on position blends creative direction, social strategy, content development, and community growth to strengthen brand visibility and deepen audience engagement.
Responsibilities
- Develop and implement comprehensive social-first content strategies that drive organic growth, engagement, and brand visibility
- Craft compelling narratives, content pillars, and channel-specific storytelling that reflect the company’s values, aesthetics, and educational mission
- Oversee all creative output—including copywriting, short-form video, photo/video shoots, and content editing—to ensure a cohesive, on-brand voice and visual identity
- Mentor and manage a small, agile team of content creators and coordinators, fostering creativity and delivering high-quality digital content
- Build and maintain authentic partnerships with creators, educators, influencers, and brand ambassadors to expand reach and social community impact
- Use analytics and platform insights to evaluate performance, optimize content direction, and report regularly on key social and engagement metrics
- Collaborate closely with product development, design, ecommerce/shop, and paid media teams to ensure aligned messaging and seamless multi-channel storytelling
Requirements
- 7–10 years of experience in social media, content strategy, or digital marketing
- Demonstrated success growing organic social channels and leading creative or content-focused teams
- Exceptional storytelling and copywriting skills across platforms such as Instagram, TikTok, Pinterest, and YouTube
- Expertise in short-form video, content production workflows, and visual storytelling
- Strong analytical skills with experience applying data to inform content decisions
- Experience with influencer marketing, creator partnerships, and community engagement strategies
- Proficiency in tools such as Meta Suite, CapCut, Canva, Adobe Creative Suite, Klaviyo, Shopify, and Pinterest
- Highly organized, adaptable, and collaborative, with a passion for family-centered learning and design
