Demand Generation Manager

Location: Walnut Creek, CA- hybrid schedule
Salary Range: $120,000-$150,000/year DOE
Direct-hire, fulltime opportunity + excellent benefits

Our client is seeking a hands-on, data-driven Demand Generation Manager to own pipeline growth through integrated campaigns across paid media, ABM, and lifecycle marketing. This individual contributor role partners closely with Product Marketing, Content, Sales, and RevOps to build and optimize campaigns that convert target audiences into customers.

What You’ll Do

• Own the full-funnel demand generation strategy across digital, email, ABM, events, and integrated campaigns

• Plan, execute, and optimize campaigns that drive awareness, demand, and SQL conversion

• Test and scale paid channels (LinkedIn, Google, retargeting) to maximize ROI

• Translate messaging and value propositions into compelling campaign narratives

• Build and optimize ABM programs and lifecycle nurture journeys

• Collaborate with Sales and RevOps on lead scoring, routing, attribution, and funnel optimization

• Track and report on core metrics including MQLs, conversion rates, pipeline, and campaign ROI

Who You Are

• 4+ years of B2B demand generation experience

• Proven ownership of pipeline and integrated campaign execution

• Hands-on with paid media, lifecycle marketing, and funnel optimization

• Analytical, metrics-driven, and comfortable testing and iterating quickly

• Strong cross-functional collaborator who thrives in fast-moving environments

• Experienced with CRM and marketing automation tools (e.g., HubSpot), analytics dashboards, and paid media platforms

• Experience in vertical SaaS or trade-focused industries is a plus, but not required