Director, Events & Brand Activation

Director, Events (Tradeshows and Corporate Events)
Leadership: 2 reports
Schedule: Hybrid (Tues – Thurs onsite and Mon/Fri remote)
Location: Sandy Springs

Key Responsibilities
• Develop, lead, and implement an events strategy
• Partner with senior-level leaders to identify KPI’s to measure event success, provide event leads and continually improve event ROI.
• Analyze event data and provide reports to senior leaders using insights to improve future event planning and execution.
• Manage event budgets for cost efficiency, establish processes to define objectives and analyze needs, create performance scorecards to assess impact, and implement standardized operating procedures and policies for events.
• Stay current with industry trends, emerging technologies, and best practices in events and experiential marketing, and incorporate them into our event strategies and tactics.
• Partner with Creative Services to develop event assets that elevate brand awareness and distinguish us from competitors by overseeing the production and visual design of materials— including booth displays and components, brochures, websites, email campaigns, and social media.
• Collaborate with the marketing and communications team to create integrated event campaign materials to target audiences, increasing event visibility and engagement.
• Foster relationships with key industry partners and vendors

Qualifications
• CMP or CTSM certification preferred.
• 15+ years of experience in corporate event planning and execution, with a track record of delivering successful events and experiences that drive business results.
• Proven leadership experience, with a track record of managing and developing high-performing teams.
• Experience working in a B2B enterprise environment, with a deep understanding of the complex sales cycle and buying process.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Proficient in event management software and relevant tools.
• Proficient in Microsoft programs including Excel, PowerPoint, Word, SharePoint and Teams.
• Knowledge of Monday.com is a plus (or similar project management software such as Asana or Slack).
• Experience with customer relationship management (CRM) software a plus (Salesforce).
• Ability to travel (<25%) and flexibility to work evenings and weekends as needed