DIRECTOR OF GLOBAL PRODUCT MARKETING, BEAUTY-FRAGRANCE ROLE OPEN IN NYC!! MUST LIVE IN NEW YORK AND MUST CURRENTLY BE IN A DIRECTOR LEVEL ROLE OVERSEEING GLOBAL PRODUCT MARKETING AT A BEAUTY COMPANY!!
What You’ll Do
As the Director, Global Product Marketing – Fragrance you will oversee the execution of product marketing initiatives for our Fragrance division and craft the strategic vision that will propel our brand to new heights. In this pivotal role, you will blend strategic foresight, innovative leadership, and operational acumen to ensure our products not only meet consumer needs but also embody and advance our celebrated brand ethos.
What You’ll Be Working On
- Strategically manage and continually refine the 3-year rolling product launch calendar, focusing on core Fragrances to drive category growth, recruit new consumers, and retain existing ones.
- Deliver exciting and breakthrough innovation concepts that drive growth based on a combination of gap analysis, ability to drive buzz, consumer-focused insights and data, trend and market reports and inspiration.
- Work with Executive Director to manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets.
- Develop and manage the rolling product launch calendar, coordinating with Product Development, Packaging, and other cross-functional teams to ensure timely and impactful product introductions.
- Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
- Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively.
- Steward a strong and clear briefing and feedback process across your team.
- Represent your innovation in strategic meetings with senior management and external partners, advocating for the program’s needs and strategic direction.
- Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
- Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
- Utilize data and analytics to identify fast-growing subcategories and trends, enhancing market share through well-informed strategies and actions.
- Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
- Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.
Must Haves
- Bachelor’s degree or equivalent required; MBA strongly preferred.
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Must have both global and fragrance experience
- Minimum of 8 years of experience in global marketing within the beauty industry, with a strong emphasis on fragrance.
- Proven track record in brand-building, including ownership of product/category strategies and end-to-end execution.
- Demonstrated ownership mindset-able to lead programs and categories with autonomy and accountability.
- Highly organized, with strong attention to detail and the ability to thrive in a fast-paced environment.
- Collaborative team player with a positive attitude and the ability to build and nurture cross-functional relationships.
- Strong leadership capabilities with experience managing and developing direct reports.
- Required that candidates be based in the NYC metro area.
