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Director of Design – Experiential Strategy & Design

Contract type

Location

Blaine, MN

Specialty

Salary

$110,000 - $135,000/year

Remote

No

Reference

488407

Contact name

Julie Mattson

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Job description

Job OverviewThe Director of Design is the senior creative leader at Triple20, overseeing the development and delivery of 3D brand environments, including trade show exhibits, experiential activations, and spatial retail design. This role blends visionary design leadership with hands-on creative execution and strategic deal team partnership.

You’ll lead a growing design team while actively engaging with clients and internal stakeholders on strategy, presentations, and competitive pursuits. This is a “player-coach” position—ideal for someone who thrives on big-picture creative direction but still rolls up their sleeves to solve, sketch, and shape.

This person must be fluent in both creative and business languages—able to pitch ideas that inspire, defend strategy under pressure, and deliver creative value in ways that win business and elevate client relationships.

Key Responsibilities

  • Translate brand narratives into 3D—crafting immersive, memorable environments that drive engagement and business results.
  • Lead and mentor a cross-functional design team, ensuring high standards of creative output and collaboration.
  • Partner with accounts, PM, and production to bring projects from concept to execution—on time and within scope.
  • Own creative direction in client presentations, new business pursuits, and key project milestones.
  • Ensure quality control across visual storytelling, brand alignment, technical execution, and fabrication.
  • Stay ahead of industry trends, client behaviors, and material innovation to keep work relevant and inspiring.
  • Contribute to competitive pitches, strategic client planning, and mid-market to enterprise RFPs.

Required Qualifications

  • 7+ years of experience in experiential, exhibit, or spatial design, with 3+ years in a creative leadership role.
  • Proven track record leading design teams within agencies, exhibit shops, or brand activation firms.
  • Experience contributing to or leading competitive business development efforts (RFPs, pitches, strategy).
  • High comfort level with client-facing roles, including C-suite level presentation and creative defense.
  • Strong 3D design software skills (SketchUp, Vectorworks, or similar) plus CAD/rendering proficiency.
  • Deep understanding of materiality, fabrication, and real-world installation challenges.
  • Ability to thrive in a fast-paced, values-driven agency with high creative standards and social impact mindset.

Preferred But Not Required

  • Background in industrial design, architecture, or experiential marketing.
  • Knowledge of trade show venue logistics, show services, and union environments.
  • Familiarity with sustainable design practices and emerging display tech.

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