Director of Growth

About the Role
We’re looking for a strategic, data-driven Director of Growth to lead the development and execution of our mid-market and enterprise go-to-market (GTM) strategy. In this high-impact role, you’ll own the creation and scaling of programs that drive and accelerate demand across key segments—helping us expand our footprint, increase revenue, and unlock new market opportunities.

You’ll work cross-functionally across marketing, sales, product, and revenue operations to design and deploy integrated growth initiatives that align with customer needs and business goals. If you thrive in fast-paced environments and love building scalable growth engines from the ground up, this role is for you.

Key Responsibilities

• GTM Strategy Development: Build and own the mid-market and enterprise go-to-market strategy, including segmentation, positioning, channel mix, and buyer journey mapping.

• Demand Generation Programs: Design and scale full-funnel programs—campaigns, content, events, ABM, and digital initiatives—that attract, engage, and convert target accounts.

• Pipeline Acceleration: Partner closely with sales to develop programs that nurture opportunities, shorten sales cycles, and increase deal velocity in mid-market and enterprise segments.

• Cross-Functional Collaboration: Work closely with product marketing, sales enablement, customer success, and revenue ops to ensure alignment across the GTM motion.

• Data-Driven Growth: Define KPIs, measure performance, and continuously optimize GTM and demand generation strategies based on results and market feedback.

• Team Leadership (if applicable): Hire, manage, and mentor a growth marketing team focused on enterprise and mid-market success.

• Tech Stack Optimization: Leverage marketing automation, CRM, analytics, and ABM platforms to scale and personalize outreach across the funnel.

What You Bring

• 8–10+ years of experience in growth marketing, demand generation, or GTM strategy—focused on mid-market and enterprise segments (preferably in SaaS or B2B tech)

• Proven success developing and executing scalable GTM strategies that generate pipeline and revenue

• Deep understanding of the mid-market and enterprise sales cycle, including ABM and multi-stakeholder engagement

• Strong analytical mindset with experience optimizing marketing performance across channels

• Excellent cross-functional collaboration and communication skills

• Experience with marketing and sales tools such as HubSpot, Salesforce, Marketo, Outreach, or 6sense

• A builder mentality—comfortable launching new programs and scaling what works