Director of Marketing – Beauty

Director of Marketing – Beauty

Remore, LA Based

We are seeking a strategic and creative Director of Marketing to lead the company’s 360° marketing strategy and execution. This role oversees all aspects of marketing, including brand marketing and storytelling, integrated campaigns, communications, creative, events, digital, and DTC. The ideal candidate has a proven track record of building strong consumer brands, managing high-performing teams, and driving measurable business outcomes.

As the leader of the Marketing team, you will collaborate closely with cross-functional partners and report directly to the President and CEO/Founder. The ideal candidate is organized, creatively fluent, and thrives in a fast-paced environment. You’ll balance strategic thinking with hands-on execution, bringing ideas to life across every touchpoint.

Key Responsibilities

Strategic Leadership

• Define and evolve brand positioning and marketing vision, executing go-to-market strategy across all consumer touchpoints.

• Translate business objectives into actionable marketing plans with clear KPIs.

• Serve as a trusted advisor to leadership on marketing strategy and execution.

Brand & Creative

• Shape brand identity and creative direction across all platforms.

• Develop and maintain brand voice, ensuring consistent messaging across campaigns and channels.

360 Campaign Development

• Lead holistic GTM planning across paid, owned, and earned channels.

• Ensure alignment across DTC, retail, and omnichannel campaigns.

• Manage launch planning, stakeholder coordination, timelines, and deliverables.

• Build scalable processes that improve efficiency and impact.

Content, Social, and Communications

• Oversee earned media, including product launches, events, and brand moments.

• Build and nurture relationships with creators to drive authentic engagement.

• Lead social media strategy to ensure a best-in-class brand presence, staying ahead of cultural and digital trends.

Digital and E-Commerce

• Drive growth strategy for DTC e-commerce.

• Partner with digital agencies on paid media and ROAS targets.

• Scale CRM, email, and SMS programs to strengthen retention.

Team & Budget Management

• Lead, mentor, and develop a high-performing marketing team.

• Manage marketing budget with a focus on efficiency and ROI.

What You’ll Bring

• 8+ years of progressive marketing experience, with at least 2–3 years in a leadership role within consumer, beauty, or lifestyle brands.

• Proven ability to build and elevate strong consumer brands.

• Expertise in:

• Brand strategy and storytelling

• Integrated marketing and campaign development

• Creative direction and visual identity

• Social, influencer, and content marketing

• PR, events, and brand activations

• Paid media and DTC growth