Title: Director of Partnerships (New Business)
Location: Remote (East Coast strongly preferred) – Office option in Boston, MA
Ideally, you’ll be going into the Boston office for a few days/month.
Compensation: $130,000–$145,000 base salary + uncapped commission
Employment Type: Full-Time
Our client is a performance-driven marketing agency, and we are looking for a Director of Partnerships & New Business who lives at the intersection of sales, business development, and has a background in getting leads for this mid-size digital agency. You must have a strong knowledge in either performance marketing, digital media or website creation. In order to be successful, you have to know what you’re selling. This is a quota-carrying, pipeline-building role . You will be responsible for bringing in leads and working with the Sales team. The Sales team does the actual “closing.”
Reporting to the Director of Sales, you will be responsible for sourcing, developing, and growing high-value partnerships that consistently generate qualified opportunities and net-new revenue for the agency. You’ll leverage your background in performance marketing or agency-side experience to speak the language of CMOs, growth leaders, and strategic partners, and convert those relationships into measurable pipeline and closed business.
Key Outcomes for This Role
- Build and manage a high-impact portfolio of partners that drive a predictable stream of qualified sales opportunities.
- Own a new business and partner-influenced revenue target and consistently deliver against it.
- Translate performance marketing and agency expertise into compelling partner value propositions and joint go-to-market motions.
What You’ll Do
- Drive New Business Through Partnerships
- Identify, recruit, and activate partners (platforms, tech providers, agencies, consultancies, and other key ecosystems) that can introduce our client into net-new accounts.
- Build and manage a partner pipeline, from initial outreach and qualification through to signed agreements and first revenue.
- Generate and Convert Sales Pipeline
- Proactively generate new pipeline through cold outbound outreach (email, cold calling, LinkedIn) to prospective partners and strategic accounts.
- Run a disciplined sales process with partners and their referrals: discovery, solution mapping, proposal support, and closing.
- Coordinate and lead sales demos, partner-introduced meetings, and joint pitch presentations with internal sales and delivery teams.
- Educate and Enable Partners
- Educate partners on our client’s performance marketing and full-funnel capabilities so they can effectively position us to their clients.
- Coordinate and deliver ongoing partner training, sales clinics, and enablement sessions to increase deal flow and close rates.
- Create repeatable partner playbooks and cadences that make it easy for partners to identify, qualify, and introduce opportunities.
- Own Senior-Level Relationships
- Maintain executive and senior-level relationships with key partners to secure commitment and ensure our studio is top of mind in their annual and quarterly business plans.
- Regularly review performance with partners (pipeline, wins, revenue, campaign outcomes) and refine joint strategies based on data.
- Take full ownership of the relationship and joint success with each partner, serving as the primary point of contact and advocate.
- Collaborate Internally to Win
- Orchestrate internal resources (sales, strategy, account management, delivery, marketing) to support partner-led opportunities and close business.
- Work closely with our marketing team to ensure partner participation in co-marketing, thought leadership, and channel programs.
- Monitor partner performance and capabilities, providing insights on where to invest internal time and resources to maximize revenue impact.
- Report, Optimize, and Scale
- Develop and maintain consistent cadences with all partners, including pipeline reviews, performance reporting, and forecasting.
- Use data from HubSpot, ZoomInfo, and partner inputs to refine targeting, messaging, and outbound strategies.
- Continuously test and optimize partnership and outreach tactics to increase partner-sourced and partner-influenced revenue.
What You’ll Bring
- Performance Marketing / Agency Background
- Experience in performance marketing or having worked at an advertising or marketing agency, with a strong grasp of how agencies win, retain, and grow accounts.
- Ability to speak credibly about digital channels, performance metrics, marketing funnels, and campaign outcomes with both partners and prospects.
- Sales & Business Development Expertise
- 8+ years of experience in sales, partnerships, or business development, ideally selling marketing or advertising services.
- Proven track record of generating net-new pipeline and closing new business through both direct outbound and partner-led motions.
- Demonstrated success managing a revenue target and operating within a structured sales process.
- Outbound & Relationship-Building Skills
- Experience and comfort running cold outbound programs: email sequences, cold calling, and LinkedIn prospecting.
- Exceptional communication, negotiation, and presentation skills, with the ability to quickly build trust with senior stakeholders.
- Operating Style & Toolset
- Highly self-directed and entrepreneurial, able to work independently while remaining coachable and aligned with team goals.
- Comfortable working cross-functionally and influencing without direct authority.
- Proficiency with Google Workspace, HubSpot Sales Hub, and ZoomInfo, and a data-driven approach to managing pipeline and territory.
Benefits and Perks
- Remote Workplace: Work remotely within the United States, or from our Boston office.
- Paid Time Off: Generous PTO that grows with tenure, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match: 401K plan with 4% Safe Harbor employer match after one year, plus financial literacy support.
- Life Insurance: No-cost coverage for added peace of mind.
- Short-Term Disability: Coverage for illness or injury that keeps you out of work.
- Healthcare: Multiple medical and dental plans with 80% employer-paid premiums, 100% employer-paid vision, and FSA options.
- Commuter Benefits: Pre-tax funds toward commute expenses to save up to 40% annually.
- Continuing Education: Personal budget to attend events and conferences.
If you are a sales-driven business development leader with performance marketing or agency experience who knows how to turn partnerships into measurable revenue, we’d like to hear from you.
