OUR CLIENT IS AN APPAREL RETAILER IN LA, AND SEEKING A STRONG RETAIL MARKETING DIRECTOR OUT OF RETAIL(B&M) EXPERIENCE AND CURRENTLY A RETAIL MARKETING DIRECTOR AND LIVING IN SOCAL. NO EXCEPTIONS!
The Director of Retail Marketing will lead the company’s in-store marketing strategy, developing and executing impactful programs, for a +350 store chain, that elevate the customer experience, drive traffic, and boost conversion rates. Collaborating closely with cross-functional teams, this role will champion innovative, omnichannel campaigns that amplify brand presence, enhance customer engagement, and foster loyalty. Ideal candidates will have a proven track record in retail marketing, consumer engagement, and experiential marketing—preferably within the fashion industry.
Essential Job Functions & Responsibilities:
Strategic Leadership:
- Lead store marketing efforts and collaborate with the Field Organization (CRO, SVP Stores) to design and execute a customer-centric store marketing strategy.
- Elevate customer engagement through tailored initiatives that encourage retention, shopping frequency, and omnichannel experiences.
Campaign Development:
- Conceptualize and implement in-store marketing strategies that drive traffic, spark product discovery, and optimize conversion.
- Collaborate with Brand Marketing, Visual Marketing, Store Operations, CRM, Email Marketing, and Digital Marketing to deliver cohesive omnichannel campaigns.
- Align in-store marketing initiatives with brand messaging and visual standards to ensure consistency.
Localized & National Execution:
- Simultaneously drive national, regional, and localized in-store marketing initiatives to cater to key markets and consumer demographics.
- Develop and implement high-impact strategies for new store openings, driving awareness and traffic growth.
- Manage the relationships with the developers and mall management to secure brand-appropriate marketing assets available on behalf of each store to increase awareness and drive new customers.
Cross-Functional Collaboration:
- Work with the retail operations team to leverage the field to implement marketing priorities in store (Brand Campaigns, Strategic Merchandising and Business Priorities, Promotions, Email/SMS Acquisition goals, etc.)
- Partner with digital and CRM teams to integrate local and grand opening marketing initiatives across paid digital, email, and SMS channels.
Performance & Innovation:
- Monitor industry trends, competitive benchmarks, and emerging marketing technologies to maintain a cutting-edge approach.
- Manage and drive key KPIs for this role include achieving customer file growth targets, driving the traffic plan, and delivering strong retail marketing performance across channels.
Budget Oversight:
- Own store marketing budget and develop incremental analysis to ensure efficient use of spend and present ROI findings in monthly executive meetings.
- Analytics-Driven Insights:
- Partner with the analytics team to design and evaluate retail tests, tracking objectives, metrics, and outcomes.
Key Qualifications & Requirements:
Experience:
- 10–12 years of Retail Marketing experience, with a strong background in omnichannel strategies and brick-and-mortar retail expansion.
- Proven expertise in experiential marketing and creating immersive customer experiences that drive brand loyalty.
Analytical & Strategic Skills:
- Proficient in marketing analytics and customer segmentation, with the ability to extract actionable insights.
- Skilled at balancing strategic thinking with tactical execution and managing tradeoffs effectively.
- Ability to segment and manage a 350+ store portfolio—grouping like stores to drive efficiency, while recognizing and addressing unique needs to maximize performance across all tiers.
- Analytical, with the ability to navigate a lot of data and pull out actionable insights
- Data-driven with strong analytical skills—adept at leveraging dashboards, reporting tools, and KPIs to identify trends, optimize performance, and inform strategic decisions.
- Ability to manage a diverse store portfolio while addressing unique market needs.
