A leading fashion and bridal company is seeking a Director of Social Media & Content to lead the strategic vision and execution of social media across a portfolio of premium brands. This leadership role combines high-level strategy with hands-on creative execution, overseeing brand storytelling, content creation, community engagement, influencer initiatives, and social performance.
The ideal candidate is a creative and analytical leader with deep expertise in building social-first brands, managing high-performing teams, and driving measurable business impact across both B2B and B2C audiences.
Key Responsibilities
Social Media Strategy
- Develop and execute a cohesive, multi-brand social media strategy across Instagram, TikTok, Pinterest, Facebook, YouTube, and emerging platforms.
- Shape distinct, platform-native brand voices while ensuring consistency across all social channels.
- Create social-first campaigns supporting product launches, seasonal initiatives, and brand activations.
- Build and manage an always-on content strategy that captures real-time brand moments, events, influencer collaborations, and behind-the-scenes storytelling.
- Own the social content calendar and ensure seamless coordination across brands and campaigns.
- Identify emerging cultural trends and consumer behaviors to drive engagement and brand relevance.
Content Creation & Brand Storytelling
- Lead the creation, production, and execution of compelling social-first content across photo, video, and short-form formats.
- Partner with creative teams to plan and execute content shoots while supporting real-time content capture.
- Leverage AI tools and emerging technologies to improve creative workflows while maintaining brand integrity.
- Oversee influencer and creator content strategy, partnerships, and asset management.
- Maintain an organized digital asset library for all social and creator content.
Community Engagement
- Oversee community management across all social platforms, ensuring timely, authentic, and brand-aligned interactions.
- Foster engagement with customers, brand advocates, retail partners, and online communities.
- Monitor conversations, trends, and cultural moments to strengthen brand presence and audience loyalty.
Performance & Analytics
- Establish KPIs and measure social performance across engagement, audience growth, traffic, and conversions.
- Analyze performance data and translate insights into actionable recommendations.
- Partner closely with Digital Marketing to align organic social with paid media initiatives and maximize overall campaign performance.
- Continuously optimize content strategy based on analytics and consumer insights.
Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop a team of social media professionals.
- Foster a culture of creativity, accountability, and continuous improvement.
- Collaborate with Marketing, Creative, PR, Sales, Events, Digital, Product, and Executive Leadership to ensure cohesive brand storytelling.
- Serve as the organization’s subject matter expert for social media strategy and best practices.
Qualifications
- 8+ years of social media marketing experience within fashion, beauty, luxury, lifestyle, or consumer brands.
- 3–5+ years of experience managing and developing high-performing teams.
- Proven success building and scaling multi-platform social media strategies that drive brand awareness, engagement, and business growth.
- Deep expertise across Instagram, TikTok, Pinterest, Facebook, YouTube, and emerging social platforms.
- Strong understanding of platform algorithms, content trends, and social best practices.
- Experience with social analytics and management tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and Google Analytics (GA4).
- Proficiency with Adobe Creative Suite, Canva, CapCut, and other content production tools.
- Experience developing and managing influencer and creator marketing programs.
- Strong creative direction skills with experience leading content ideation, production planning, and on-site content capture.
- Data-driven mindset with the ability to translate insights into strategic recommendations.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Passion for fashion, luxury, consumer brands, and digital storytelling.
