Freelance & Remote
*very project based work, not full time hours
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ROLE & RESPONSIBILITY
Responsibilities include: (not limited to)
- Lead social strategy across client brands, defining tone, content pillars, channel mix, and audience growth.
- Partner with Creative and Marketing teams to develop integrated campaign concepts that align storytelling with business objectives.
- Translate insights, data, and cultural trends into actionable strategies that drive brand relevance and measurable results.
- Oversee quarterly social roadmaps and content direction to support product launches, seasonal campaigns, and brand moments.
- Guide creative teams in crafting platform-specific content and messaging rooted in strategic intent.
- Monitor performance metrics, analyze results, and present insights to inform optimization and future planning.
- Stay ahead of social trends, algorithm shifts, and emerging platforms to keep brands culturally and digitally relevant.
- Collaborate cross-functionally to ensure alignment between brand, creative, and marketing strategies.
- Provide high-level guidance on influencer integration where relevant to the overall social strategy.
- Shape the social and influencer vision that drives measurable brand growth.
- Lead with insight and creativity, setting direction that others execute against.
- Connect brand storytelling to performance outcomes with clarity and confidence.
KNOWLEDGE & EXPERIENCE
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent strategic experience in social media and brand marketing.
- 7+ years of experience in social media or digital strategy (agency or multi-brand experience preferred).
- Proven ability to craft and lead social strategies that drive brand growth and engagement.
- Strong understanding of content ecosystems, audience behavior, and digital culture.
- Proficient in social analytics, reporting tools, and interpreting data into actionable insights.
- Exceptional communication, presentation, and writing skills.
- Deep knowledge of major social platforms (Instagram, TikTok, YouTube, Pinterest, LinkedIn, etc.) and emerging trends.
- Highly organized and collaborative, with the ability to manage multiple priorities in a fast-paced environment.
- Analytical mindset with creative intuition, equally comfortable in a deck or on set.
