Overview
The Global Product Content Lead is responsible for driving product content excellence across 3M’s respiratory portfolio, including disposable and reusable respirators, powered and supplied air systems, and related accessories. This role ensures high-quality, accurate, and optimized product content is created and maintained to support decision-making throughout the customer journey, with a strong eCommerce-first mindset. The position plays a key role in defining content requirements, identifying and closing data gaps, and executing a global content strategy aligned with broader marketing objectives.
Key Responsibilities
- Drive excellence in core product content by defining requirements, identifying gaps, and establishing action plans for both new and existing products.
- Contribute to and execute the annual Product Content Plan in alignment with the Global Marketing Plan.
- Develop, optimize, and approve base and variant product content using eCommerce best practices.
- Create and manage compelling, accurate, and complete content across data attributes, copy, imagery, video, and collateral.
- Partner cross-functionally with portfolio marketing, segment marketing, technical service, demand generation, and marketing operations.
- Support global teams with strategic direction to ensure scalable, high-quality local execution.
- Ensure content readiness for new product introductions and lifecycle updates across global markets.
- Support both traditional and digital marketing channels, including brochures, flyers, eCommerce, web, search, and social media.
- Coordinate with Digital Asset Management teams to ensure content is loaded correctly and meets regulatory and organizational standards.
- Lead complex content and campaign projects, managing timelines, stakeholders, vendors, and deliverables.
- Ensure compliance with global standards, including accessibility and ADA requirements.
Required Skills and Experience
- Strong content marketing experience with knowledge of customer journey mapping and funnel-based content strategy.
- Excellent project management, planning, prioritization, and organizational skills.
- Demonstrated ability to work across global, matrixed, and cross-functional teams.
- Familiarity with PIM and DAM systems, product taxonomy, enriched content, and digital shelf optimization.
- Working knowledge of SEO, accessibility, and data-driven content optimization.
- Strong communication skills with the ability to translate technical information into compelling customer value.
What Success Looks Like
- High content completeness and quality across product families.
- Improved discoverability and digital shelf performance.
- On-time content readiness for launches and major product updates.
- Clear, differentiated value propositions validated by cross-functional teams.
- Consistent, scalable brand-aligned content across regions and channels.
Ideal Candidate Profile
- Detail-oriented yet practical, with the ability to balance rigor and speed.
- Creative, curious, and data-informed.
- Comfortable collaborating across time zones and global stakeholder groups.
- A strong team player who takes ownership and consistently delivers results.
Location
Saint Paul, Minnesota
