Growth Marketing Manager

Location: Austin, TX- Hybrid Schedule
Duration: 7 month contract starting ASAP- 40 hours/weekly
Pay Rate: $69.70-$74.70/hr

The Growth Marketing Manager will develop and execute multi-channel growth strategies for SMB merchants, driving the full merchant lifecycle from acquisition to retention and reactivation. This role partners with Product Marketing, Commercial, and Regional Teams to build, localize, and optimize programs that accelerate adoption and business performance.

Key Responsibilities:
Growth Strategy & Planning

• Develop and own holistic growth marketing plans supporting merchant/B2B strategy across the SMB segment, aligned with the company’s global priorities.
• Use data-driven insights to identify growth opportunities across the full merchant lifecycle.

Acquisition & Retention Campaigns

• Manage programs to acquire, onboard, and activate new SMB merchants through digital, paid media, content, and in-product channels.
• Build and optimize retention and reactivation programs to maximize customer lifetime value.

Media Planning & Reporting

• Lead media strategy planning and optimization across paid, owned, and earned channels.
• Continuously track and report on growth KPIs, producing regular performance reports and actionable insights.

Program Development & Localization

• Build scalable, repeatable growth programs and experiments; partner with Product Marketing Managers (PMM) and commercial teams for go-to-market execution.
• Own regional localization of growth programs, adapting global campaigns for local market needs and nuances.

Cross-Functional Collaboration

• Serve as a growth champion, working cross-functionally with PMM, regional sales, analytics, operations, and creative teams.
• Prepare and deliver campaign strategies, presentations, and results to senior stakeholders.

Qualifications:

• 6+ years in growth, digital, or performance marketing; B2B/SaaS or fintech experience strongly preferred
• Proven experience building end-to-end growth strategies for SMB or merchant audiences—acquisition through retention/re-engagement
• Track record in media strategy/planning, campaign optimization, and performance reporting
• Expertise in running and scaling integrated multi-channel campaigns (paid, owned, earned)
• Strong data skills: comfortable with experimentation frameworks, A/B testing, and marketing analytics
• Experience with campaign localization and regional/global coordination
• Excellent collaboration and communication skills with product, commercial, and leadership teams
• Bachelor’s degree required, MBA or advanced degree a plus