The Head of Content will lead the creation and management of content strategy for the publishing operations. Responsibilities include editorial direction, content creation, workflow oversight, aligning content with business objectives, growing audience engagement, and ensuring consistent brand voice. The role involves supervising content teams and collaborating with marketing, sales, production, and operations.
Responsibilities
- Develop and manage the content strategy across various formats (books, digital, audio, video, articles) and platforms.
- Define and maintain brand voice, tone, style, and editorial standards.
- Build, lead, and mentor content teams including editors, writers, and freelancers; hire as needed.
- Oversee editorial calendar and production workflow from ideation through publication.
- Ensure content supports business goals such as sales, subscriptions, audience growth, and engagement.
- Collaborate with marketing, sales, and operations to support campaigns and product launches.
- Use analytics to track performance and refine content strategy.
- Grow newsletter subscriptions and memberships, using organic and paid channels to drive revenue.
- Expand digital advertising opportunities in cooperation with sales.
- Manage budgets for content production, freelancers, and tools.
- Stay updated on publishing trends and emerging content formats and technologies.
- Ensure editorial quality, legal compliance, and brand integrity.
- Report regularly on content metrics and strategic direction.
Requirements
- Bachelor’s degree in Journalism, English, Communications, Marketing or related field; Master’s preferred.
- 7-10 years of experience in content, editorial, or publishing roles, with leadership experience preferred.
- Strong editorial judgment, writing/editing skills, and storytelling ability.
- Experience in multi-channel content strategy and team management.
- Proficiency with analytics and data-driven content decisions.
- Excellent leadership, project management, and communication skills.
- Familiarity with publishing tools such as CMS platforms and editorial workflow systems.
- Creative mindset with ability to innovate and adapt content across formats.
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