Head of North America Consumer Market Sales

Role: Head of North America Consumer Market Sales

Location: San Jose, CA | Employment Type: Full-Time

Mission: Launch and scale the consumer sales organization across online and offline channels in North America.

Role Overview

This leader will design and execute the go-to-market strategy for an extended reality (XR) consumer portfolio across the United States and Canada. The role owns regional P&L outcomes, market share, brand growth, and the localization of global strategies for North American consumers. You will build and lead a multidisciplinary organization spanning sales, channel and retail, consumer marketing operations, and user lifecycle management.

Scope & Key Responsibilities

• Market Strategy & Ownership
  • Define the overall consumer market strategy for North America, including segmentation, portfolio focus, channel mix, and brand positioning.
  • Lead ongoing market intelligence on competitors, pricing, consumer behavior, and category trends, translating insights into strategic roadmaps.
  • Set commercial targets for revenue, profitability, penetration, and brand health in partnership with global and regional stakeholders.
• Sales Organization & Team Leadership
  • Launch and scale the North America consumer sales and distribution model.
  • Hire and lead 6–7 consumer sales team members in year one and continue to grow a high-performing organization across sales/GTM, retail, and consumer marketing operations.
  • Establish operating rhythms, KPIs, and performance management aligned with headquarters expectations and local market realities.
  • Foster a culture of accountability, data-driven decision making, and entrepreneurial “0 to 1” problem solving.
• Go-to-Market & Commercial Execution
  • Own end-to-end go-to-market planning for product launches, promotions, and seasonal campaigns.
  • Develop an omni-channel strategy across e-commerce, direct-to-consumer, carrier/retail partners, specialty electronics, and other emerging formats.
  • Coordinate cross-functional resources in marketing, product, operations, content, retail, and service to ensure high-quality execution and post-mortem learning.
  • Own consumer sales targets and performance metrics.
• Partnerships, Channels & Distribution
  • Establish partnerships, channel relationships, and distribution plans across North America.
  • Represent the XR offering competitively against established players in the category.
• Localization & Cross-Functional Alignment
  • Adapt global marketing, brand, and commercial frameworks for the North American consumer context, ensuring cultural relevance and regulatory compliance.
  • Partner with product, content, and experience teams to influence product-market fit, feature localization, and ecosystem partnerships.
  • Serve as the primary North America voice in headquarters discussions, advocating for local consumer needs and business priorities.
• Compliance & Governance
  • Work with legal, compliance, privacy, security, and policy teams to ensure all programs comply with applicable regulations.
  • Implement internal controls and training so the team operates in line with compliance and data protection standards.
  • Take direct responsibility for the compliance posture of the North America consumer organization.
• Senior Stakeholder & External Representation
  • Build and maintain trusted relationships with C-level and senior executives of key retail, channel, and ecosystem partners.
  • Engage with media, influencers, and industry associations to elevate thought leadership and category presence.
  • Regularly report performance, risks, and opportunities to executive leadership.

Ideal Background

• Leadership experience in consumer electronics, XR/VR, gaming hardware, or other immersive/high-growth consumer technologies.
• Proven success launching and scaling products in competitive consumer markets, including ownership of sales targets, channel strategy, and marketing execution.
• Strong understanding of retail, direct-to-consumer (DTC), and channel partnerships across North America.
• Track record of building teams, processes, and culture from scratch, taking a business from “0 to 1” and achieving sustainable growth.
• Background from companies such as:
  • Large consumer tech brands with VR/AR products (e.g., Apple for spatial/VR/AR initiatives).
  • XR/VR startups.
  • Scaled consumer brands with complex omni-channel distribution.
• High integrity with excellent stakeholder management and the ability to thrive in fast-paced, matrixed, cross-cultural environments.

Qualifications

• Bachelor’s degree or above in Marketing, Business Administration, Computer Science, Information Technology, or a related field.
• Typically 10+ years of commercial experience in consumer electronics or fast-moving consumer goods, including at least 3 years leading and managing teams.
• Hands-on experience with North American promotion channels, retail ecosystems, and commercial policies.
• Ability to design and execute integrated marketing and sales initiatives tailored to different distribution and promotional channels.