Integrated Marketing Communications Lead

Integrated Marketing Communications Lead
Hybrid – 3 days/week onsite in NYC

Seeking a hands-on marketing leader to own social, influencer, and communications strategy for an early-stage tech and wellness venture. This individual will shape and manage the brand voice across channels, build community, and drive awareness through both organic and paid campaigns.

Key Responsibilities:

• Develop and manage social media strategy and content calendar across Instagram, TikTok, LinkedIn, YouTube, and more

• Create and publish engaging content in partnership with internal teams and content creators

• Build and manage an influencer program spanning micro to macro partners

• Support PR strategy and execution to drive earned media and increase brand visibility

• Monitor and engage with online community; respond to messages, comments, and trends in real-time

• Stay current on wellness and social trends, tools, and platform changes

• Collaborate cross-functionally with commercial team and external agencies

Requirements:

• 4+ years of experience in social media and influencer marketing, ideally in wellness, tech, luxury, or retail

• Strong writing skills and ability to craft a polished brand voice

• Proven ability to grow communities, drive engagement, and support brand growth

• Familiarity with social platforms, analytics tools, and content creation software

• Experience in start-ups or fast-growing environments a plus

• Positive, proactive mindset and ability to work independently

• Bachelor’s degree required

  This role is best suited for someone with a data-driven mindset and a proven track record of delivering strong social media KPIs that demonstrate measurable impact.