Jr Digital Media Planner

Political agency looking for a Jr Digital Media Planner to work a contract role starting in May.

Scope of Responsibilities

Media Planning & Setup

• Support the development of digital media plans across platforms including Meta, Google/YouTube, programmatic DSPs, and emerging channels

• Translate high-level strategy into platform-ready plans, including budgets, flighting, audiences, formats, and pacing assumptions

• Assist in building media plan summaries, flowcharts, and internal planning documents

• Ensure plans are set up accurately and on time across all platforms

Platform Execution & Management

• Build, launch, and manage campaigns across paid media platforms under senior buyer/planner guidance

• Configure targeting, budgets, creatives, and schedules according to approved plans

• Monitor campaigns daily to ensure ads are live, delivering properly, and aligned with pacing goals

• Make in-flight optimizations related to budgets, targeting, creative rotation, and placements as directed

Pacing, Delivery & Performance Monitoring

• Track spend and delivery against planned budgets on a daily and weekly basis

• Flag over-delivery, under-delivery, or pacing issues early and clearly

• Monitor basic performance indicators (impressions, reach, frequency, CTR, video completion, etc.)

• Escalate performance or delivery concerns to senior team members with clear context

Reporting & Data Hygiene

• Pull platform data for weekly and ad hoc reporting

• Maintain clean, consistent naming conventions and campaign structures

• Assist in building client-facing reports and internal performance summaries

• Ensure platform data aligns with internal tracking and planning documents

Revisions & Change Management

• Implement revisions to live campaigns when plans change, including:

  • Budget increases or reductions

  • Flight date shifts

  • Creative swaps or additions

  • Targeting or platform mix changes

• Confirm that updates are reflected accurately across platforms and internal trackers

Cross-Team Coordination

• Work closely with creative, strategy, and account teams to ensure smooth execution

• Coordinate asset needs, specs, and deadlines with production teams

• Support senior buyers/planners by handling executional and platform-level details

Administrative & Quality Control

• Maintain organized records of campaigns, budgets, and platform settings

• Follow internal QA processes to minimize errors and platform issues

• Stay current on platform changes, ad specs, and best practices

• Support compliance and approval workflows as required (including political or regulated advertising, where applicable)

Ideal Background

• 1–3 years of experience in paid digital media planning, buying, or platform execution

• Hands-on familiarity with platforms such as Meta Ads Manager, Google Ads/YouTube, and/or DSPs

• Strong attention to detail and comfort working with budgets, spreadsheets, and dashboards

• Organized, reliable, and proactive — able to manage multiple campaigns at once

• Comfortable working in a fast-moving, early-stage or growth-oriented agency environment

• Clear communicator who can surface issues early and ask smart questions