Marketing Consultant

Marketing Advisor (Fractional / Consulting Engagement)

Our client is hiring a Marketing Advisor to help lead a strategic go-to-market transformation within the life sciences logistics and specialized freight space. This is a fractional, consulting-level role designed for an experienced B2B marketing leader who can build structure around lead generation, brand positioning, and commercial growth strategy. The ideal candidate is comfortable moving between strategy and execution — connecting content, digital channels, and sales enablement into one cohesive marketing framework.

About the Role

The Marketing Advisor will act as a senior-level growth partner, helping the executive team define and operationalize their marketing and sales alignment. You’ll build momentum by shaping a clear front-end commercial framework — connecting existing content, digital presence, and vendor relationships into a scalable lead-gen engine that attracts and converts new business.

Responsibilities

• Develop and refine a go-to-market playbook across core service lines in life sciences logistics, cold chain transportation, and freight solutions.
• Translate operational strengths into clear messaging, positioning, and marketing collateral.
• Build an inbound lead-generation engine through social, digital, and content channels.
• Partner with leadership to align marketing, sales, and client success around shared growth goals.
• Audit and advise on CRM systems, marketing operations, and vendor/agency partnerships.
• Establish reporting and KPI structures that connect marketing activity to pipeline and revenue.
• Identify and fill gaps in brand visibility, storytelling, and digital engagement.

Qualifications

• 10+ years in B2B marketing or go-to-market leadership, preferably within logistics, life sciences, or supply chain.
• Proven experience building or modernizing marketing functions focused on lead generation and brand awareness.
• Ability to advise executive leadership and operate independently in a fractional or consulting capacity.
• Strong background aligning marketing and sales processes, including CRM optimization and content enablement.
• Strategic thinker with excellent writing and communication skills.
• Data-driven mindset with comfort measuring ROI and marketing performance.

Details

• Engagement: Fractional / Consulting (part-time)
• Location: Remote (U.S.-based)
• Start Date: Early November

Screening questions

Required qualifications

• Do you have at least 10 years of experience in B2B marketing or go-to-market leadership? (DO NOT APPLY IF NOT)

  Ideal Answer: Yes

• Have you worked in or supported industries such as logistics, supply chain, or life sciences? (DO NOT APPLY IF NOT)

  Ideal Answer: Yes

• Have you built or led a lead generation or inbound marketing engine from strategy through execution? (DO NOT APPLY IF NOT)

  Ideal Answer: Yes

• Are you comfortable working in a fractional or consulting capacity (not full-time employment)? (DO NOT APPLY IF NOT)

  Ideal Answer: Yes

• Have you directly aligned marketing and sales operations, including CRM or pipeline optimization? (DO NOT APPLY IF NOT)

  Ideal Answer: Yes

• Can you independently advise executive teams and deliver measurable marketing outcomes without day-to-day oversight? (DO NOT APPLY IF NOT)

  Ideal Answer: Yes