Onsite in Beverly Hills – Mon-Thurs, Friday Remote
About the Opportunity
The Marketing Specialist will be a central member of a growing marketing organization, responsible for helping plan, execute, and analyze multi-channel campaigns that drive revenue, deepen customer loyalty, and support brand growth. Evolving from a coordinator-level role, this position offers greater ownership of day-to-day execution, performance reporting, and cross-functional collaboration, while contributing ideas that shape broader marketing strategy.
Core Responsibilities
Integrated Marketing & Campaign Execution
- Collaborate closely with marketing leadership and cross-functional partners to help develop and execute campaigns that align with brand objectives and revenue targets.
- Contribute strategic input and inspiration during campaign planning by sharing competitive insights, industry examples, and data-backed ideas.
- Own the central marketing calendar, ensuring alignment of messaging and timing across channels (email, SMS, digital, and key brand moments) to maximize impact.
- Draft, refine, and route briefs for email, SMS, and digital initiatives in partnership with Creative, E-Commerce, and Content teams to ensure cohesive storytelling.
- Manage end-to-end execution of email, SMS, and select digital campaigns, including setup, QA, deployment, and performance monitoring.
- Analyze performance across email, SMS, and digital campaigns; turn insights into clear recommendations, testing plans, and optimization roadmaps.
- Maintain an up-to-date inventory and documentation of all automated lifecycle and triggered flows (email/SMS), conducting regular audits and proactively suggesting creative, offer, or sequencing enhancements.
- Stay current on evolving marketing tools, best practices, and trends and share opportunities to improve workflows and channel performance.
Customer Loyalty & Retention Programs
- Manage the day-to-day operations of loyalty and rewards programs with a focus on increasing retention, lifetime value, and repeat engagement.
- Use qualitative and quantitative findings to identify opportunities to refine program structure, benefits, and communications.
- Provide clear recaps, learnings, and observations that support longer-term loyalty and retention strategies.
Customer Acquisition & Growth Initiatives
- Support development of customer acquisition strategies across paid and organic channels, with an emphasis on improving CAC, ROAS, and new customer growth.
- Partner with external media and advertising partners under guidance from marketing leadership to monitor channel performance, optimize campaigns, and test new tactics.
- Assist with broader acquisition-focused initiatives including out-of-home, partnerships, and larger brand campaigns.
- Maintain organized performance tracking for acquisition efforts and highlight areas needing clarification, iteration, or deeper analysis.
Brand Events & Special Projects
- Support planning and execution of brand events, activations, and seasonal launches.
- Coordinate deliverables and timelines across internal teams to keep projects on schedule and ensure smooth execution.
- Document and socialize key learnings from prior activations to inform future planning and improvements.
Influencer, Affiliate, and PR Support
- Assist with influencer and affiliate marketing efforts, including campaign setup, partner communication, and asset coordination.
- Help manage tracking, reporting, and organization of content and deliverables for partners.
- Aggregate and present campaign results, highlighting trends, successful tactics, and areas for optimization.
- Support public relations partners by providing campaign context, briefs, timelines, and updated assets to ensure alignment and timely execution.
Cross-Functional Collaboration & Vendor Management
- Act as a project coordinator for recurring marketing “drops” and initiatives, ensuring clear expectations, timelines, and responsibilities across stakeholders.
- Support relationships with key marketing technology platforms (e.g., email/SMS, personalization, analytics tools) by surfacing needs, gathering requirements, and sharing updates with the broader team.
- Help collect inputs from internal partners, recap decisions and action items, and ensure marketing has what it needs to execute effectively.
- Proactively flag platform changes, new features, or noteworthy trends to marketing leadership.
Reporting, Data, & Insights
- Maintain weekly and monthly reports across major marketing channels and initiatives.
- Track performance of campaigns, loyalty efforts, affiliate programs, and acquisition initiatives, surfacing wins and opportunities.
- Translate data into clear, actionable insights and storytelling for stakeholders, in partnership with marketing leadership.
- Identify testing opportunities and support deeper customer analyses to inform lifecycle, acquisition, and retention strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- 1+ years of hands-on experience with digital marketing channels and tools (email/SMS platforms, basic analytics dashboards, or similar).
- Strong organizational and project management skills; able to manage multiple initiatives and shifting priorities.
- Comfort working with data, with the ability to pull key metrics and translate them into next steps.
- Solid understanding of core performance marketing concepts such as customer lifecycle, attribution basics, CAC, LTV, ROAS, and MER.
- Experience reviewing dashboards or reports in tools like GA4, Looker, Klaviyo, or comparable platforms.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, creative, and commercial teams.
- High attention to detail and a strong sense of brand stewardship.
- Proactive, curious, and solution-oriented mindset; comfortable suggesting new ideas and process improvements.
- Ability to build and maintain positive working relationships with internal stakeholders and external partners.
