Paid Marketing Lead
Temp, possible Perm
Remote, eastern hours
Our client is looking for a Paid Marketing Lead with strong experience across PPC. Must have experience leading and mentoring a team as well as fostering client and stakeholder relationships through strategy, collaboration and results-oriented conversations.
Key Results & Leadership:
- Lead a team of Performance Analysts, managing activities across multiple brands.
- Establish team and individual goals.
- Lead and motivate the team daily, fostering innovation and continuous learning.
- Delegate work strategically to ensure high-quality delivery.
- Share knowledge and upskill the team in new areas of performance marketing, staying ahead of industry trends.
- Maintain quality standards across all team interactions.
- Support the team with day-to-day account operations.
PPC Responsibilities:
- Manage end-to-end PPC deliverables from strategy development through setup, management, and creative execution.
- Lead ongoing management and optimization of Google and Microsoft Bing PPC accounts to improve quality, cost, and conversion efficiency.
- Expand accounts by monitoring keyword performance and implementing account growth strategies based on keyword research.
- Design and execute tests (e.g., AB tests), analyze results, and identify insights to maximize ROI.
- Write and optimize PPC copy and manage landing page changes in collaboration with senior stakeholders.
Paid Social & Online Display:
- Manage and optimize paid social and display ads to enhance quality, cost-effectiveness, and conversion rates.
- Oversee online display campaigns, Google Discovery, and Ad-roll to increase brand awareness and engagement.
- Grow paid social media activities by testing new creatives, captions, ad placements, and optimizing audience targeting.
- Conduct tests, analyze data, and extract insights to maximize ROI.
Reporting:
- Own comprehensive data analysis and reporting, presenting strategic insights to stakeholders.
- Create dynamic reports that communicate complex data simply and effectively to various stakeholders.
- Ensure report quality, consistency, and value while driving innovation in data-driven insights.
- Manage performance marketing data and growth results across daily, weekly, monthly, and yearly KPIs.
Conversion Rate Optimization (CRO):
- Utilize digital marketing tools such as SmartLook, Google Analytics, and Google Data Studio to gain detailed insights into user behavior.
- Identify key drop-off points in the conversion funnel.
- Regularly conduct testing to improve on-site CRO and implement optimization improvements based on findings.
- Measure and report outcomes, striving for incremental improvements.
- Collaborate with the sales team to ensure highest quality leads through onsite CRO changes.
Ad-Hoc Projects:
- Act as a proactive senior team member by learning from senior management and seeking improvement opportunities.
- Lead ideas from concept through to high-quality delivery.
- Assist with projects, campaigns, and tasks as defined by senior management.
Marketing:
- Understand user touchpoints and enhance customer experience by improving processes.
- Maintain brand consistency and high standards across all touchpoints.
- Serve as a custodian for embedding mission and values throughout marketing activities.
