We are seeking a Paid Search Manager to lead the strategy and execution of paid search campaigns across key online retail platforms, including Amazon and Walmart. This role will be responsible for building and managing a high-performing team, overseeing campaign operations, and driving customer acquisition and revenue growth through paid channels.
The ideal candidate brings deep expertise in retail media, data-driven decision making, and a collaborative approach to performance marketing.
Key Responsibilities
Paid Search Strategy & Execution
- Own the end-to-end paid search strategy across Amazon, Walmart, and other marketplaces.
- Optimize investments across paid channels (search, display, DSP, affiliates) to drive acquisition, retention, and revenue within profitability targets.
- Analyze campaign performance, attribution models, and ROI to guide optimization and budget allocation.
Campaign Optimization
- Redesign campaign taxonomy to enable SKU-level targeting and performance tracking.
- Determine breakeven ROAS for each ASIN and adjust strategy accordingly.
- Run ongoing A/B tests to improve campaign performance and apply learnings to future strategy.
Team & Operations Leadership
- Build and lead a high-performing paid media team.
- Develop collaborative processes across internal teams including product, category management, logistics, and channel leads.
- Maintain and scale reporting dashboards to share performance insights with senior leadership.
Agency & Partner Management
- Manage relationships with external media and SEO agencies, ensuring alignment with KPIs and strategic goals.
- Hold partners accountable to performance benchmarks and continuous improvement.
Scaling & Growth Initiatives
- Design and execute investment scaling tests to measure impact on revenue and ROAS.
- Prioritize high-performing SKUs and categories to maximize impact of paid media efforts.
Qualifications
- 5–7+ years of experience in paid search marketing, ideally in retail media (Amazon, Walmart, etc.).
- Proven success managing large-scale PPC campaigns and marketing budgets.
- Strong analytical skills; comfortable with performance data, ROI modeling, and attribution frameworks.
- Experience building and leading high-performing marketing teams.
- Expertise in campaign taxonomy, keyword strategy, and negative keyword optimization.
- Demonstrated ability to run structured marketing tests and act on insights.
- Exceptional cross-functional communication and collaboration skills.
