Title: Paid Search/ SEM Specialist
We are seeking a highly skilled Paid Search/SEM Specialist with proven experience working in advertising agencies, specifically with health or pharmaceutical clients. The ideal candidate will have a strong background managing comprehensive paid search campaigns across platforms such as Google Ads and Bing.
Location: Hybrid (NYC)
Rate: $25-30/hr
Duration: ASAP until 12/31 (possibility for extension)
Key Responsibilities:
- Develop, implement, and optimize paid search campaigns tailored to the healthcare and pharmaceutical sectors.
- Manage keyword research, bidding strategies, and audience targeting to maximize campaign performance and ROI.
- Analyze campaign data and provide actionable insights to improve effectiveness and meet client objectives.
- Collaborate closely with internal teams and clients to ensure alignment with brand guidelines and compliance regulations specific to health and pharma industries.
- Monitor campaign pacing and budget allocation to ensure efficient spend and timely delivery of campaign milestones.
- Stay current with paid search trends, industry best practices, and regulatory changes affecting health and pharmaceutical advertising.
Qualifications:
- 2+ years of paid search/SEM experience, preferably within an advertising agency environment.
- Demonstrated experience with health or pharmaceutical clients, understanding industry regulations and compliance requirements.
- Proficiency with Google Ads, Bing Ads, and associated analytics tools.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent communication and collaboration skills, with the ability to manage multiple projects simultaneously.
This is an excellent opportunity for a motivated Paid Search/SEM Specialist to contribute their expertise within a dynamic agency setting focused on impactful healthcare and pharma campaigns.
