Our client, a growing name in the fashion space has an immediate need for a PR Manager. This is a remote freelance opportunity (40 hours a week) that starts as soon as next week. Must be US based.
This role will be responsible for crafting compelling narratives, managing press relationships, and driving earned media coverage.
The ideal candidate is a highly connected PR professional with strong fashion and luxury/lifestyle experience, excellent editorial instincts, and a track record of securing top-tier placements. You are both strategic and hands-on, comfortable moving from high-level planning to detailed execution in a fast-paced, design-driven environment.
Responsibilities
- Develop and implement seasonal and annual PR strategies that support brand, roduct launches, and key business objectives.
- Proactively secure earned media coverage in fashion, lifestyle, luxury, and culture publications (print, digital, social, podcasts, and broadcast).
- Own and nurture relationships with editors, writers, stylists, influencers’ teams, and key industry stakeholders.
- Craft and refine brand messaging, press releases, media alerts, briefing documents, and talking points.
- Plan and manage PR initiatives around product drops, collaborations, events, and partnerships.
- Coordinate sample trafficking and image assets for editors, stylists, and talent pulls.
- Support and, when needed, lead PR for events, activations, and appointments, including guest list strategy and onsite press hosting.
- Monitor media coverage, compile press clippings, and provide regular reporting and insights to internal stakeholders.
- Collaborate closely with marketing, social, e-commerce, and design teams to ensure cohesive brand storytelling across all channels.
- Identify and help manage risks and sensitive communications, supporting reputation management when needed.
Qualifications
- 3–6+ years of PR experience, preferably within fashion, luxury, or premium lifestyle brands or agencies.
- Established relationships with key fashion and lifestyle editors, stylists, and industry contacts.
- Proven track record of securing meaningful, high-impact press placements.
- Exceptional written and verbal communication skills, with a strong editorial sense and attention to detail.
- Ability to translate brand vision and product stories into compelling, media-ready narratives.
- Highly organized, self-directed, and comfortable managing multiple projects and deadlines as a freelancer.
- Comfortable working remotely with periodic in-person meetings or events as needed (location flexibility, with priority given to major fashion markets).
- Experience with PR tools (media databases, monitoring, and reporting platforms) is a plus.
Send your resume today!
