Product Marketing Manager

Location: Remote U.S
Duration: 4–6 months, with potential extension
Pay Rate: $65.00-$70.00/hour

Role Overview:

Our client is seeking a Product Marketing Manager to lead the launch of a new peer-to-peer fundraising solution for nonprofits. This role sits on the Nonprofit B2B SaaS team and focuses on bringing a distinct product to market.

You’ll navigate a fast-paced, evolving environment—quickly ramping on existing strategy and messaging, then driving launch execution with minimal oversight. You’ll own the full launch plan, from refining positioning to post-launch optimization.

What You’ll Do:

Launch Management

• Lead day-to-day project management and execution for a major peer-to-peer fundraising product launch.

• Refine existing positioning, messaging, and launch plans, driving them to completion.

• Coordinate timelines and deliverables across product, design, sales, CS, and marketing.

• Surface risks, dependencies, and priorities to keep the launch on track.

Messaging & Content

• Define what we’re launching, who it’s for, and why it matters for nonprofits.

• Update and improve website copy for the new product and related pages.

• Create and refine launch content, including blog posts, thought leadership, email campaigns, announcements, release notes, and sales collateral.

• Partner with internal teams to review and approve assets for consistency.

Product & Cross-Functional Alignment

• Act as the product marketing lead alongside product managers for the peer-to-peer solution.

• Stay aligned on feature releases, roadmap updates, beta rollouts, and naming/packaging decisions.

• Collaborate with sales and CS to provide clear messaging, collateral, and training.

• Share regular launch updates with stakeholders through Slack, standups, and status reports.

Customer Insight

• Collect and organize customer feedback on features, value props, and early product usage.

• Translate insights into clearer messaging and recommendations for sales, product, and future launches.

• Partner with analytics and product teams to track and interpret relevant performance metrics.

Event Support

• Support an early-February event tied to the product launch.

• Develop event messaging and materials (slides, talking points, one-pagers) with the broader team.

• Work efficiently across tight timelines with multiple stakeholders.

Qualifications:

• Product marketing expertise (required): Proven experience leading or owning B2B software product launches.

• B2B SaaS knowledge: Solid understanding of SaaS models, GTM strategies, and positioning for business buyers.

• Launch execution skills: Demonstrated ability to craft messaging, content, and cross-functional deliverables for time-sensitive launches.

• Project management strength: Able to drive complex, multi-team launch plans in a fast-paced environment.

Strongly Preferred:

• Nonprofit sector familiarity: Experience with nonprofit tech, fundraising platforms, or related tools (e.g., CRMs, donation or P2P fundraising solutions).

• Peer-to-peer fundraising insight: Understanding of how P2P fundraising differs from direct giving, donation pages, or one-time campaigns.