Product Marketing Manager (Beauty)

Product Marketing Manager

About the Role
We’re looking for a highly skilled Product Marketing Manager or Senior Product Marketing Manager to join our growing skincare brand. This role is ideal for a strategic, retail-savvy marketer with deep experience in skincare and a passion for building products that resonate with today’s consumer. You will drive product strategy, lead go-to-market planning, and partner closely with cross-functional teams to ensure strong execution across retail and DTC channels. Experience with Ulta and/or fragrance is a plus.

Key Responsibilities

• Lead product strategy and lifecycle planning for the skincare portfolio—from concept development through launch and in-market optimization.

• Develop clear consumer-driven positioning, claims, and messaging to differentiate products in a competitive landscape.

• Build and execute retail-minded go-to-market strategies across key channels, including Ulta (highly preferred), DTC, and other national retailers.

• Create comprehensive GTM toolkits, including product briefs, training decks, launch calendars, competitive analyses, and brand storytelling assets.

• Drive sampling strategy, including forecasting, operational planning, retailer partnerships, and performance analysis.

• Partner cross-functionally with Product Development, Creative, Sales, Education, Operations, and Finance to ensure cohesive launch execution.

• Monitor category and competitive trends in skincare (and fragrance, if relevant) to inform pipeline and product innovation.

• Analyze post-launch performance to identify opportunities for optimization and future growth.

• Support brand storytelling and visual merchandising as needed to ensure cohesive product narratives across all touchpoints.

Qualifications

• 5–8+ years of product marketing experience, with required experience in skincare.

• Experience working with or launching products in Ulta is preferred

• Strong understanding of retail dynamics, merchandising, and consumer behavior.

• Proven track record of leading GTM planning and developing comprehensive toolkits.

• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.

• Strong communication, storytelling, and cross-functional leadership skills.

• Ability to balance creative vision with analytical decision-making.

Hybrid Work Schedule
Contract to Hire

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