Retail Marketing Manager in Raleigh, NC

The Role
As our client expands their brick-and-mortar presence, they looking for a strategic, results driven Retail Marketing Manager to own and execute marketing initiatives that drive store traffic, build local awareness, and grow customer loyalty.

This new role is all about connecting our stores to their communities and ensuring every campaign feels on brand and locally relevant. You’ll work hand in hand with retail leadership on marketing budgets and spend allocation, and partner with the retail team to understand on-floor product launches and market specific product assortments so that every initiative is well timed and effective.

This position is based in our Raleigh, NC office and collaborates cross functionally with Brand, Ecomm, and Retail teams to make sure our in store experience is amplified across every marketing channel.

Responsibilities
• Plan and execute multi-channel marketing campaigns to drive store traffic and awareness, including:
– Paid digital advertising and media buys in key markets
– Email and SMS campaigns tailored to local store audiences
– Out-of-home placements and print advertising
– Local events, in-store activations, and brand experiences
– Influencer and creator partnerships to amplify store openings and seasonal moments
– Public relations efforts in collaboration with internal/external PR teams
– Partnerships and sponsorships with local organizations and events
– Development and deployment of in-store collateral (signage, handouts, invitations, etc.)

•Work closely with retail leadership to plan, track, and optimize budgets by market and by marketing
channel.
•Collaborate with retail team to align marketing timing with product launches, floor sets, and unique
market assortments.
•Develop and maintain a marketing calendar for all brick-and-mortar initiatives, ensuring alignment with overarching brand campaigns and ecommerce efforts.
•Analyze campaign performance and ROI across all channels, delivering actionable insights to guide
future spend and strategies.
•Ensure consistency of messaging and creative across every touchpoint, balancing local customization
with brand standards.

Qualifications
•3–5 years of marketing experience, ideally in retail, apparel, or lifestyle brands with a brick-and-mortar presence
•Proven success planning and executing integrated campaigns across digital, print, and experiential
channels
•Experience managing budgets and agency/vendor relationships
•Strong understanding of customer segmentation and how to tailor messaging by market
•Excellent project management and communication skills; able to juggle multiple initiatives with tight
timelines
•Comfortable working cross-functionally and influencing without direct authority
•Proficiency with marketing platforms (email/SMS, digital ad buying, analytics tools) is a plus
•Bachelor’s degree in Marketing, Communications, or related field preferred

Benefits & Compensation
• Salaried position plus bonus opportunities, paid time off, and paid holidays
• Health/Dental/Vision/FSA/Life Insurance benefits
• Employee discounts

Aside from a fun and unique working environment, the brand offers a challenging career coupled with a competitive compensation and benefits package. We value our employee’s time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package, including health, dental, vision insurance, life insurance, flexible spending accounts, a generous time off policy including vacation, paid sick time, a retirement savings plan, bonus opportunities, and a generous employee discount. Casual dress policy, potential career growth and a family-oriented working environment.