Retail/ Trade Marketing Coordinator (Beauty)

Overview:

We are seeking a detail-oriented Marketing Coordinator with strong project management skills and a passion for enhancing brand presence within retail environments.

Key Responsibilities:

• Develop and manage project timelines, coordinating across sales, marketing, visual merchandising, and external vendors to ensure timely and budget-conscious delivery of trade marketing initiatives.
• Lead planning, execution, and monitoring of retailer-specific programs, emphasizing in-store promotional strategies and retailer counter activations.
• Oversee the creation and implementation of impactful visual merchandising displays, including product selection, staging, and factice management.
• Manage purchase orders and logistics for store fixtures and point-of-sale materials produced by external vendors, ensuring prompt delivery and installation.
• Track the effectiveness of visual merchandising and activation campaigns, analyze performance data, and provide actionable insights for improvement.
• Coordinate in-store video content updates, liaising with external agencies to manage briefs, purchase orders, and installation processes.
• Support merchandising execution by maintaining accurate artwork and copy in management platforms, creating pre-pack codes, and preparing associated briefs and orders.
• Address custom shop requirements, including developing unique planograms and conducting tailored in-store activations for specific retail partners.
• Manage special projects within the trade marketing function to drive business objectives and enhance brand visibility.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• 2-3 years of experience in trade marketing, visual merchandising, or similar roles, preferably within the luxury or cosmetics sectors.
• Exceptional project management capabilities, with proven ability to juggle multiple tasks and deadlines efficiently.
• Strong communication and interpersonal skills to collaborate effectively with diverse teams and vendors.
• Good understanding of retail operations and visual merchandising principles.
• Analytical mindset with the ability to leverage data for strategic decision-making.
• Self-motivated and comfortable working both independently and collaboratively.