A contemporary fashion and lifestyle brand is seeking a Retention Marketing Manager to lead efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies.
In this role, you will own the retention marketing strategy from ideation through execution—developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.
Responsibilities
- Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle.
- Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization.
- Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities.
- Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue.
- Design and implement a robust testing framework to consistently improve performance and uncover new opportunities.
- Analyze performance metrics and customer data, translating insights into actionable improvements and reports for leadership and internal partners.
- Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention.
- Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table.
- Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns.
- Additional responsibilities as required.
- Must be able to maintain an onsite presence in our Los Angeles office four days per week.
Qualifications
- Bachelor’s degree with 4–6+ years of relevant experience in retention or CRM marketing, ideally within the e-commerce or DTC space.
- Proven track record of owning and scaling retention strategies, especially across Email and SMS.
- Experience managing loyalty programs and driving measurable growth.
- Strong organizational and analytical skills with high attention to detail.
- Experience with Klaviyo, Attentive, or similar platforms.
- Proficiency in Excel or Google Sheets, and familiarity with project management tools like Asana.
- Strong analytical and reporting skills, with the ability to turn data into strategy.
- Excellent communication and project management skills.
- Collaborative by nature, with the ability to build and maintain strong relationships with cross-functional partners.
- Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities.
- Must have a strong sense of personal accountability, taking ownership of initiatives and delivering top-quality results.
