Retention Marketing Manager

Location: Remote, United States- must work PST hours
Duration: 1 month contract
Pay Rate: $28.00-$30.00/hr

As a Retention Marketing Manager you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for our client’s extensive, dynamic and high-performing retention program. Reporting to the Senior Retention Marketing Manager, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive sales growth and client retention.

Responsibilities:
· Build and refine event-based Triggered and Transactional campaigns, supporting both Canada Online & Stores
· Oversee end-to-end campaign development, partnering with US Retention, CRM,
· Campaigns & Content, Product, Analytics, Development, and third-party vendors to execute client-centric automated campaigns across the entire customer funnel
· Maintain Triggered & Transactional overview of client messaging journey across Email and Mobile Messaging
· Support flawless operational execution:

• Proof, test, and QA – ensure linking strategies and content (including product and promotion details) are accurate and error-free across desktop and mobile platforms
• Identify and troubleshoot issues, working with the appropriate partners to resolve
• Identify areas of inefficiencies and propose solutions to streamline and/or optimize

· Deliver the best Canadian client experience and wear your client centric hat
· Monitor and report on performance of Triggered and Transactional programs, identifying key wins and future recommendations

Qualifications:

• 4+ year of relevant work experience
• Experience managing complex automated Email and/or Mobile campaigns within platforms such as Epsilon, Braze, Bluecore or others
• Experience collaborating cross-functionally with Product and Engineering teams on building, launching, and troubleshooting campaigns
• Strong analytical skills with experience using data to inform strategic recommendations (experience with Tableau a plus)