OUR CLIENT IS FAST GROWING HOT BEAUTY COMPANY IN LA SEEKING A STRONG SENIOR ECOMMERCE MANAGER. MUST COME FROM A BEAUTY COMPANY CURRENTY, LIVE IN LA AND AT A SENIOR ECOMMERCE/DIGITAL MANAGER LEVEL NOW OR WILL NOT BE CONSIDERED.
JOB SUMMARY
Seeking a highly strategic, data-driven, and digitally native Senior E-Commerce Manager to lead and scale our Shopify and TikTok Shop channels. You will own the performance and growth of our DTC, managing day-to-day operations and leading cross-channel optimization across acquisition, conversion, and retention. In this role, you’ll oversee agency partners for Paid Media, Retention Marketing (Email/SMS), and TikTok growth, ensuring cohesive execution across all digital touchpoints. The ideal candidate is an experienced e-commerce operator with both strategic vision and hands-on technical ability. You thrive on scaling systems, improving user experience, and transforming customer insights into growth-driving initiatives.
RESPONSIBILITIES
Leadership & Strategy
- Develop and execute the holistic e-commerce growth strategy across Shopify and TikTok Shop, aligning with company revenue goals and marketing calendars.
- Oversee and manage external agency partners for Paid Media, Retention Marketing, and TikTok Shop performance, ensuring efficiency, alignment, and ROI.
- Partner closely with the Chief Marketing Officer to forecast sales, manage budgets, and identify scalable opportunities.
Shopify & Site Optimization
- Own and optimize the Shopify Plus storefront, ensuring a seamless and conversion-driven user experience.
- Manage site merchandising, navigation, PDP optimization, CRO, and A/B testing.
- Build and manage the promotional and launch calendar in alignment with marketing, influencer, and retail GTM plans.
- Partner with creative and brand teams to ensure site visuals, banners, and messaging are continuously updated and on-brand.
TikTok Shop & Social Commerce
- Lead the operations, listings, and promotional planning for TikTok Shop together with your team
- Coordinate the relationship with TikTok’s strategy, ads and account management team and continue to maintain our prominence on the platform
- Collaborate with TikTok agencies and internal teams to maximize creator partnerships, affiliate performance, and social commerce sales.
- Provide insights into social commerce trends and propose platform innovations for growth.
Retention & Lifecycle Marketing
- Collaborate with the Retention Marketing agency to optimize email/SMS performance, segmentation, and automation flows.
- Oversee loyalty, subscriptions, and customer lifecycle initiatives that drive retention, LTV, and brand advocacy.
- Analyze retention performance and propose actionable strategies for improvement.
Analytics & Reporting
- Own the e-commerce analytics framework and dashboards, monitoring KPIs such as conversion rate, AOV, CLV, traffic, and ROAS.
- Deliver weekly and monthly reports with actionable insights and growth recommendations.
- Stay up to date on digital commerce trends, new tools, and emerging technologies to drive innovation.
Cross-Functional Collaboration
- Partner with operations to ensure accurate inventory sync, order fulfillment efficiency, and launch readiness.
- Liaise with creative, influencer, and performance marketing teams to align messaging and digital experience across channels.
QUALIFICATIONS
- Bachelor’s degree in Business, Marketing, or related field
- 5–7 years of e-commerce experience, within DTC beauty brands
- Proven experience managing Shopify Plus and a deep understanding of its app ecosystem
- Strong understanding of TikTok Shop, social commerce, and affiliate-driven sales
- Experience managing external agencies and leading multi-channel strategies (Paid Media, Retention, TikTok)
- Highly analytical with proficiency in Google Analytics, Shopify Analytics, and Excel/Sheets
- Familiarity with tools like Klaviyo, Insighta, Shopify Plus, GA4, and Asana
- Excellent communication, leadership, and project management skills
- Self-starter who thrives in a VERY fast-paced, high-growth environment
- Deep passion for beauty, skincare, and empowering self-expression
