TOP BEAUTY COMPANY IN LA IS SEEKING A STRONG SENIOR ECOMMERCE MANAGER, MUST LIVE IN LA, MUST COME FROM THE BEAUTY INDUSTY AND MUST CURRENTLY BE A SENIOR ECOMMERCE MANAGER.
Seeking a Senior Manager E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization – blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life.
Key Responsibilities
Digital Channel Leadership
- Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
- Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
- Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
- Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making
Campaign, Digital Programming, and Lifecycle Execution
- Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
- Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
- Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV
Paid Media and Performance Marketing
- Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
- Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
- Use performance insights to inform content strategy, merchandising, and broader digital priorities
- Ensure paid efforts ladder into larger brand moments while driving efficient growth
Process Leadership
- Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
- Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
- Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows
Requirements
- 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
- Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
- Strong analytical judgment with the ability to translate performance insights into decisive action
- Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
- Fluent in both creative digital storytelling and performance-driven execution
- Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
- Comfortable being directly accountable for DTC performance in a fast-paced environment
