Growth Operations – Journey Builder
- HYBRID ONSITE TUES, WEDS, THURS – Manhattan
- Mon/Friday – REMOTE
Summary
The Growth Operations team drives the execution of on device and automated customer communications across multiple digital products and services. This team develops and delivers high impact, multi channel messaging and lifecycle programs that reach millions of users.
We are seeking a self motivated, detail oriented individual with strong growth and lifecycle marketing experience to support the day to day operational workflows that power customer acquisition, engagement, and retention. This role partners closely with cross functional teams—including growth marketing, product, and engineering—to build and launch customer journeys that increase awareness, engagement, and overall product adoption.
Description
The Journey Builder will serve as the subject matter expert in customer journey orchestration and lifecycle program execution. This person must be able to think strategically, operationalize efficiently, and collaborate effectively within a matrixed environment.
You will be responsible for developing, testing, and deploying lifecycle journeys that align with product goals and audience needs. Success in this role requires strong process orientation, clear communication, data driven thinking, and the ability to navigate ambiguity with ease.
Key Responsibilities
- Develop, test, deploy, and optimize customer journeys for acquisition, engagement, and retention initiatives.
- Assess product goals, audience segments, data requirements, and platform capabilities to inform journey design.
- Collaborate with cross functional partners to ensure alignment, readiness, and successful execution of large scale lifecycle programs.
- Monitor journey and campaign performance for operational accuracy and quality.
- Identify performance gaps and opportunities to enhance process efficiency, data flow, and tooling.
- Surface issues proactively and communicate risks and recommendations to internal partners.
- Build and maintain best practice documentation, playbooks, and training materials to support ongoing team enablement.
Key Qualifications
-
5–7 years of lifecycle marketing experience, with a strong background in building and launching acquisition and engagement programs.
- Hands on experience with CRM/ESP platforms (e.g., Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys).
- High aptitude for logical reasoning, critical thinking, and problem solving; SQL experience preferred.
- Exceptional attention to detail, organizational skills, and ability to deliver high quality output under tight timelines.
- Proactive, resourceful, and comfortable navigating complexity, ambiguity, and shifting priorities.
- Strong judgment and the ability to remain calm and decisive under pressure.
- Team oriented mindset with strong consideration for cross functional impact.
- Effective communicator across written, verbal, and visual formats (Slack, email, presentations, etc.).
Education
- BA/BS preferred, or equivalent relevant experience.
