Are you obsessed with TikTok Shop and the power of social commerce? We’re looking for a Senior TikTok Shop Specialist to fully own and scale TikTok as both a top-of-funnel discovery engine and a high-velocity sales channel.
In this role, you’ll be the day-to-day owner of TikTok Shop performance—driving strategy, execution, experimentation, and optimization across TikTok Shop, paid media, creators, affiliates, and live shopping. You will partner closely with internal growth teams and TikTok’s own teams to unlock growth at scale.
What You’ll Do:
TikTok Shop & Campaign Ownership
- Act as the primary point of contact for TikTok Ads, TikTok Shop, and Live Shopping teams.
- Own campaign setup, registration, flighting, execution, and performance reporting in TikTok Seller Center.
- Lead end-to-end campaign launches, including timelines, assets, testing, and optimization across Shop and web.
- Collaborate with TikTok on betas, incentive programs, and platform optimizations to accelerate growth.
- Drive adoption of new TikTok commerce features in partnership with Growth, CRM, CX, and Ecommerce.
Shop CRO & Merchandising
- Oversee TikTok Shop design, including homepage layout, merchandising, module placement, and CRO testing.
- Develop product collections aligned with campaigns, key moments, and channel-specific offerings.
- Enhance channel UX by informing the TikTok Shop roadmap with new modules, experiments, and optimizations.
- Build and maintain a CRO roadmap, sharing learnings with other channels and proposing new ideas across apps, promos, and product feeds.
Performance & Analytics
- Define, track, and report on key KPIs across TikTok Shop, paid campaigns, and organic performance (GMV, ROAS, CAC, CVR).
- Identify attribution and measurement gaps and partner with TikTok and internal teams to improve visibility.
- Leverage tools and insights (e.g., TikTok Market Scope, Seller Center data, reviews, CX insights, Kalodata) to spot trends and competitive opportunities.
- Work with Finance to treat TikTok Shop as its own P&L, supporting forecasting and performance reviews.
Cross-Functional Collaboration
- Translate TikTok insights and priorities into clear action plans for growth, creative, CX, CRM, and creator/affiliate teams.
- Partner with Creative and Paid Media to ensure assets are tailored to TikTok formats, best practices, and timelines.
- Stay in sync with product, inventory, and ecommerce teams to ensure accurate channel planning and flawless execution.
Problem-Solving & Execution
- Proactively troubleshoot issues related to campaign setup, tracking, and platform operations.
- Lead internal and partner-facing discussions with confidence, using data to challenge assumptions and drive decisions.
- Operate with a solutions-first mindset in a fast-paced, high-growth environment.
What We’re Looking For:
- 3+ years of experience in marketing, growth, or performance media.
- Hands-on experience with TikTok Shop Seller Center and TikTok Ads Manager.
- Proven track record driving measurable revenue impact from TikTok Shop and/or TikTok paid campaigns.
- Deep understanding of TikTok trends, algorithms, and growth levers across paid, earned, and owned channels.
- Strong analytical mindset with experience defining and reporting on metrics such as GMV, ROAS, CAC, and CVR.
- Excellent communication and stakeholder management skills; comfortable leading partner-facing conversations.
- Self-starter with strong problem-solving abilities and a bias for action.
- Experience collaborating cross-functionally with creative, paid media, and product teams.
- LA-based preferred; remote considered for standout candidates.
