Social Content Manager (Beauty) – Hybrid NYC

About Our Client
Our client is a digital-first beauty brand with a portfolio of premium and prestige products that inspire confidence, creativity, and connection.

About the Role
The Manager, Social Content will play a pivotal role in shaping, executing, and optimizing the global organic social strategy. This role blends creativity, consumer insight, and data-driven decision making to deliver engaging, high-performing content across priority channels. The Manager will partner closely with brand marketing, influencer/PR, and creative teams to bring brand stories to life while managing the day-to-day execution of the content calendar, community engagement, and performance reporting.

Primary Responsibilities

• Drive planning, execution, and optimization of the social content calendar, ensuring alignment with marketing priorities, product launches, and cultural moments.

• Lead social content creative briefings with internal and external partners, generating fresh, culturally relevant ideas.

• Partner with creative teams and agencies to produce content tailored to each platform (Instagram, TikTok, YouTube, etc.) with agility and quality.

• Develop lo-fi, agile content leveraging in-house resources.

• Oversee community engagement to foster meaningful connections with followers through timely and brand-right responses.

• Leverage analytics and social listening tools to optimize performance in real time and inform future strategies.

• Integrate UGC and emerging creators into social storytelling.

• Stay ahead of evolving platform trends, tools, and competitor strategies, recommending innovations to keep the brand at the forefront.

• Support social content shoots, ensuring deliverables align with the content calendar and business priorities.

• Collaborate with brand leads to align social priorities with broader initiatives while maintaining each brand’s unique voice.

• Utilize interactive features (polls, Q&As, live events) to deepen engagement and community belonging.

Qualifications

• 5+ years of experience in social media and content strategy, ideally within beauty, fashion, or consumer lifestyle.

• Strong expertise across major platforms (Meta, TikTok, YouTube, etc.) with experience managing brand accounts.

• Ability to connect social storytelling with consumer insights and business objectives.

• Hands-on experience developing and optimizing content for performance and engagement.

• Skilled in collaborating with creative teams, agencies, and cross-functional partners.

• Analytical mindset with experience using social listening, publishing, and reporting tools.

• Excellent project management, organizational, and communication skills.

• Creative problem-solver who thrives in fast-paced environments.

• Strong interpersonal skills and a team-oriented approach.