Social Media & Content Manager
About the Brand
This is a fast-growing coastal California lifestyle brand known for elevated, comfort-driven essentials.
The team is looking for a creative, visually driven storyteller who embodies fashion and lifestyle aesthetic.
What You’ll Do
You will help shape how the brand’s world comes to life visually and culturally across all digital and social touchpoints.
Key Responsibilities:
- Create compelling content for social media, campaigns, and digital storytelling (graphics, video, photography, copy).
- Collaborate on creative direction for brand shoots and seasonal campaigns.
- Develop content that captures a modern, coastal, fashion-forward aesthetic and lifestyle.
- Grow and engage the community through authentic, lifestyle-driven storytelling.
- Work closely with founders and the creative team to evolve and refine the brand’s visual identity.
- Stay tuned in to cultural, fashion, music, and lifestyle trends that align with the brand ethos.
Social Media Management:
- Own and manage all social media platforms: Instagram, Pinterest, TikTok, YouTube, Facebook, Threads, and emerging platforms.
- Drive follower growth, engagement, and brand affinity across all channels.
- Manage the social media content calendar and guide weekly content based on engagement trends, community feedback, and e-commerce priorities (inventory and sales goals).
- Plan and manage grid layout, Stories, Reels, and short-form content to optimize visual impact and engagement.
- Manage weekly reporting of social analytics and translate performance into actionable insights.
- Continuously test and adopt new tools and features on social platforms to enhance user experience and create unique content.
Influencer, UGC & Community:
- Manage influencer outreach and relationships, including gifted and paid partnerships.
- Curate and leverage user-generated content (UGC) for storytelling and social proof.
- Manage community relations—engage with followers, respond to comments and DMs, and help deepen customer connection.
- Oversee social collaborations and giveaways that align with brand positioning.
- Coordinate with the e-commerce team on email marketing content that supports and complements social campaigns.
Who You Are
You are creative, culturally aware, and have a sharp eye for aesthetics, storytelling, and brand cohesion. You likely come from fashion, lifestyle, or content-focused environments, and you understand how to turn lifestyle and emotion into imagery and narrative.
You might be a great fit if you:
- Have a strong visual eye and confident creative instincts.
- Are passionate about fashion, personal style, and lifestyle branding.
- Are inspired by beach culture, travel, music, art, and creative communities.
- Understand how lifestyle brands build emotional connection with their audience.
- Are proactive and love bringing new ideas to life from concept through execution.
- Enjoy working in a fast-moving, entrepreneurial, founder-led environment.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred (or equivalent experience).
- 3+ years of experience in the digital space, with hands-on management of social media platforms (Instagram, TikTok, Pinterest, Facebook, etc.).
- Skilled in content creation for Reels, Stories, TikTok, and short-form video; proficient in video editing, photography, graphics, and copywriting.
- Well-versed in social media metrics, analytics, and monitoring tools.
- Proven experience concepting and managing strategic social marketing projects from idea through execution.
- Resourceful self-starter with a strong “can-do” attitude who thrives in a fast-paced, entrepreneurial setting.
What’s Offered
- Full health and welfare benefits.
- Clothing allowance and merchandise discount.
If you are excited to blend fashion, content, and culture—and want to help define the visual and social voice of a growing coastal lifestyle brand—this role is designed for you.
