Social Media & Content Manager
Salary: Up to $100,000
Location: New York, NY (Hybrid – 4 days in office)
Reports to: VP of Marketing
About the Role
Our client is a menswear apparel brand rooted in golf, known for blending technical performance with elevated design for life on and off the course.
They are seeking a strategic, hands on Social Media & Content Manager who brings deep enthusiasm for golf, a strong creative eye, and the ability to translate brand strategy into compelling digital storytelling. This role is ideal for someone who thrives at the intersection of content creation, brand building, and performance driven social strategy, and who enjoys collaborating cross functionally to drive measurable business impact.
What You’ll Do
This role supports the Direct to Consumer team in elevating overall brand presence, driving awareness, engagement, and customer acquisition.
- Partner closely with the DTC and Marketing teams to develop and execute paid and organic social media strategies aligned with broader brand and business goals
- Manage and execute organic social content across all platforms, ensuring consistency of voice, visual identity, and message
- Collaborate with external digital agency partners on paid social planning, execution, and optimization
- Concept, develop, and deliver engaging content ideas that support key launches, campaigns, and commercial priorities
- Shoot and edit basic photo and video content for social, as needed
- Provide onsite content capture and live social coverage for key events, trade shows, and brand moments
- Support and help manage influencer and talent relationships
- Analyze performance, track KPIs, and deliver clear reporting and insights to inform future strategy
Who You Are
- 3–5 years of experience managing social media and content for a retail or direct to consumer brand (menswear, lifestyle, or sports adjacent a plus)
- Strong understanding of paid and organic social strategy, analytics, and performance measurement
- Confident creating and editing basic photography and video content for digital channels
- Passionate about golf and golf culture, with familiarity or curiosity about the space strongly preferred
- Highly collaborative, organized, and able to balance creative execution with strategic thinking
- Comfortable working in a fast paced, brand driven environment with multiple stakeholders
Required Skills
- Fluency across major social platforms: Instagram, TikTok, Facebook, X (Twitter), LinkedIn
- Experience with social media management tools such as Sprout or Sprinklr
- Basic photography and videography skills
- Working knowledge of Microsoft Office, particularly Excel and PowerPoint
- Ability to work in-office four days per week (Monday–Thursday), with occasional travel to events, trade shows, and key accounts
