Social Media Manager, Ice Cream & Confectionery
6 month contract to possible hire | Hybrid NYC | ASAP start
Our client is hiring a Social Media Manager to support a portfolio of well-known ice cream and confectionery brands across TikTok, Instagram, and X. This role focuses on managing day-to-day social activity while contributing ideas that keep content culturally relevant and engaging.
This person will execute content calendars, coordinate assets, engage with online communities, and help ensure social channels remain active, consistent, and aligned with brand voice. The role partners closely with creative, strategy, and marketing teams to support ongoing campaigns and social-first initiatives.
This position is ideal for someone who understands how consumer brands show up on social and can balance execution with trend awareness.
Responsibilities:
- Manage day-to-day publishing across TikTok, Instagram, and X
- Execute content calendars and ensure posts go live on schedule
- Write captions aligned with brand voice and platform best practices
- Engage with followers and respond to comments across social platforms
- Coordinate with creative teams to gather and organize content assets
- Identify trends and contribute ideas that support culturally relevant content
- Collaborate with internal teams to maintain consistency across campaigns
- Track engagement metrics and identify opportunities to improve performance
- Maintain organization across multiple brands and content streams
- Support social-first campaigns and reactive content opportunities
Qualifications:
- Experience managing social media for consumer-facing brands
- Strong understanding of TikTok and Instagram content ecosystems
- Experience executing content calendars and publishing workflows
- Ability to write captions aligned with brand tone of voice
- Experience collaborating with creative or marketing teams
- Ability to manage multiple priorities in fast-paced environments
- Strong understanding of internet culture and social trends
- Experience working with food, beverage, CPG, lifestyle, or retail brands preferred
- Agency or in-house brand experience preferred
Must Haves:
- Experience managing social media for a consumer brand with an active online presence
- Strong familiarity with TikTok and Instagram content formats and trends
- Experience executing content calendars and coordinating assets across teams
- Experience engaging with online communities and responding to comments
- Background supporting food, beverage, confectionery, CPG, lifestyle, or consumer brands
- Ability to identify social trends and translate them into content opportunities
- Comfortable working in structured environments with deadlines and multiple stakeholders
- Strong understanding of how brands maintain consistent voice across platforms
- Experience supporting social-first campaigns or ongoing brand content initiatives
