Social Media Specialist

: Nov/Dec
Hours per week: 40
Duration: Ongoing full-time, possibly freelance/contract-to-hire
Location: Detroit, MI (onsite 3 days per week)

Our well-known food/restaurant client is looking for a Social Media Specialist to join their internal marketing team for a full-time role or potentially an interim freelance/contract-to-hire situation (full-time is preferred, but flexible).

This Social Media Specialist will be responsible for translating brand strategy into compelling social media, influencer, and community management content.

The Social Media Specialist must have experience managing and executing daily content and campaign calendars, and collaborating with agency partners and internal creative teams to deliver fully-integrated campaigns across key social channels.

Ideal Social Media Specialist candidates will have:
– BA degree in Marketing, Advertising, Fine Arts or related discipline.
– At least 2+ years of experience in the field of social media, strategic content development and/or creative production.
– Proven experience evaluating creative effectiveness against the brief for social programs.
– Know how to receive and challenge feedback to ensure social creative goals are met.
– Experience leading creative initiatives to ensure brand voice, tone and standards are adhered to.
– Ability to manage multiple complex project workflows, produce high quality deliverables within assigned deadlines.
– Superior verbal and written communication skills with ability to communicate effectively with all levels of staff.
– Creative thinking and problem-solving skills.
– Attention to detail with emphasis on accuracy and quality, and a critical eye for design.
– Strong analytical and problem-solving skills in a fast-paced environment.
– Experience demonstrating ownership over assigned key performance indicators.
– Functional experience in a social media management platform (i.e. Sprout Social) and social platforms including YouTube, Facebook, Instagram, X/Twitter, TikTok, etc.
– Fully proficient with MS Excel, Word, PowerPoint and Adobe Acrobat.

Job Responsibilities:
– Create and manage social/digital programs that bring the brand to life for consumers, championing the ongoing refinement of the consumer brand experience and ensuring brand consistency.
– Develop and manage the social media calendar and content, and approve agency work that aligns with the brand tone, resonates with target audience and ensures proper execution according to established timelines.
– Evaluate the social landscape and key competitor efforts and provide trend insights and recommendations.
– Monitor and engage with the brand’s social community across all social channels with an ‘always on’ mentality, including after hours and weekends as needed.
– Evaluate campaign and social performance to create reports that include recommendations to improve engagement, expand audience, and increase relevance.
– Develop and maintain relationships with key stakeholders, including day-to day management of social agency partners, social platforms, and internal teams.
– Anticipate and mitigate problems and communicate to stakeholders with updates on progress, relevant delays or issues/budget implications.

*Hybrid onsite 3 days/week
**Ability to travel when necessary
***Able and willing to work beyond traditional office hours when required by project demands.