Sr. Brand Manager

We’re looking for a strategic, solutions-oriented, and creative Brand Manager to join our team and help bring the brand to life across every touchpoint. This is a pivotal role on a lean, fast-moving brand team—ideal for someone who thrives in a collaborative, dynamic environment and is excited by the opportunity to shape brand perception and deepen emotional connection with our community.

You’ll own the end-to-end development of brand campaigns and storytelling initiatives that drive awareness, engagement, and long-term affinity. This role requires equal parts creative thinking and operational excellence—from 360° campaign planning and voice development to managing high-impact partnerships and activations.

Key Responsibilities

Brand Marketing & Campaigns

• Lead the end-to-end development of brand campaigns, from brief to execution, ensuring a cohesive and elevated brand presence across all channels.

• Collaborate with creative teams on photoshoot and visual strategy to align with brand campaigns.

• Build seasonal and product-specific go-to-market strategies that drive awareness and engagement.

• Partner with Marketing, Creative, and Social teams to ensure 360° campaign integration.

• Support copywriting and creative ideation to bring brand stories to life across all touchpoints.

• Analyze campaign performance and recommend optimizations.

Brand Partnerships

• Identify, pitch, and manage brand and talent partnerships that align with brand values and cultural positioning.

• Oversee the full lifecycle of collaborations, including outreach, negotiation, contracts, launch, and post-mortem analysis.

• Ensure partnerships are integrated seamlessly into broader brand and marketing efforts.

Voice & Messaging

• Uphold and evolve the brand’s voice across all customer-facing touchpoints.

• Build messaging frameworks for campaigns, product launches, and cultural moments.

• Partner with internal and external teams to maintain consistency in tone and storytelling.

Community & Cultural Moments

• Support influencer strategy and creator partnerships as part of broader brand activations.

• Partner with marketing, social, and PR teams to identify talent and ensure integration across key moments.

• Drive brand presence in community-facing initiatives including events, pop-ups, and activations.

• Collaborate with PR and experiential teams to craft compelling narratives for cultural milestones.

Brand Health & Insights

• Monitor social sentiment, campaign engagement, UGC, and consumer feedback to evaluate brand resonance.

• Track industry trends and cultural shifts to inform brand strategy and innovation.

• Deliver reporting on brand KPIs and campaign performance to stakeholders.

Team Leadership & Cross-Functional Management

• Lead, mentor, and manage a multidisciplinary team across brand, creative, and content functions.

• Foster a collaborative, high-performance team culture grounded in creativity and accountability.

• Provide feedback and growth opportunities to support team development.

• Drive cross-functional alignment across Product, Creative, Marketing, and Executive teams.

• Oversee resource allocation and internal workflows to ensure clarity, efficiency, and consistency.

Qualifications

• 5–7 years of experience in brand marketing, partnerships, or brand strategy (DTC, fashion, lifestyle, beauty, or consumer goods preferred).

• 2–3 years of people management experience, including leading creative and marketing talent.

• Proven ability to lead multi-functional teams and deliver integrated brand campaigns.

• Strong understanding of branding, audience engagement, and customer lifecycle.

• Excellent project management skills with the ability to manage multiple priorities.

• Strong written and verbal communication, creative ideation, and problem-solving skills.

• Experience thriving in a fast-paced, high-growth environment.

• Detail-oriented, adaptable, and comfortable navigating change.