Sr. Paid Social Media Manager

Our client, a growing name in e-commerce is seeking a Sr. Paid Social Media Manager with E-commerce and Leadgen experience.

This is a fultlime opportunity that is onsite 5 days a week.

We are looking for a high-impact Senior Paid Social & Performance Marketing Manager at the intersection of lead generation mastery and revenue-driven growth. This is a strategic leadership position with direct accountability for client outcomes across a portfolio of lead gen and ecommerce accounts. You own paid social performance end-to-end — strategy, budget, creative direction, analytics, and client communication — equally comfortable scaling a high-volume CPL campaign for a franchise network as you are optimizing ROAS and contribution margin for an ecommerce brand. You think like a growth operator, communicate like a strategic partner, and build the systems that make both sustainable.

Key Responsibilities

Strategy & Execution
• Own full-funnel paid social strategy across lead gen (CPL/CPA) and ecommerce (ROAS/MER/AOV/LTV:CAC) accounts with diverse KPIs and business models
• Build scalable campaign frameworks deployable across accounts; oversee budget allocation across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms
• Scale ecommerce accounts through creative velocity, offer alignment, and product-level optimization; scale lead gen accounts through funnel efficiency and audience expansion
• Establish forecasting models and budget plans tied to lead-gen goals and ecommerce revenue targets
Analytics, Reporting & Optimization
• Lead bottom-of-funnel analysis across account types — lead quality and CPL for lead gen; ROAS, MER, and CAC efficiency for ecommerce
• Build and maintain scalable dashboards; leverage Segwise and platform-native tools to surface creative performance signals and accelerate iteration
• Execute high-velocity testing roadmaps: creative, audience, bidding, and landing page — with data-backed recommendations, not just observations
Creative Direction & Collaboration
• Serve as primary performance partner to creative — providing directive, data-grounded feedback optimized for lead capture or ecommerce conversion depending on the account
• Identify winning hooks, formats, and messaging angles; rapidly iterate and scale what works

Client Strategy & Communication
• Lead QBRs with a clear POV: what worked, what didn’t, where we’re going — translating performance into pipeline and revenue narratives
• Proactively identify budget expansion, new channel, and upsell opportunities; contribute social strategy to new business pitches
Team Leadership
• Lead, mentor, and manage a team of paid social managers and specialists; hold the team accountable to outcomes, not activity
• Implement standardized campaign structures, QA processes, optimization frameworks, and reporting systems across all accounts

Minimum Qualifications
• 4–5+ years hands-on paid social with explicit focus on lead generation / direct response; ecommerce account experience a strong plus
• Proven track record managing enterprise-level budgets ($50K+/month) with consistent CPL, CPA, and ROAS results
• Expert-level proficiency: Meta Ads Manager and TikTok Ads Manager; LinkedIn a strong plus
• Deep knowledge of lead gen funnels, attribution models, and conversion optimization; familiarity with ecommerce metrics (ROAS, MER, LTV:CAC, AOV)
• Experience managing multi-account portfolios across verticals; demonstrated ability to lead or mentor a paid social team
• Strong client-facing communication skills; agency experience strongly preferred
Tools & Platform Proficiency
Paid Social
• Meta Ads Manager (expert) | TikTok Ads Manager (expert) | LinkedIn Campaign Manager | Reddit Ads | Pinterest Ads
Analytics & Attribution
• Google Analytics / GA4 | Triple Whale / Northbeam (or similar) | Platform-native reporting
Creative Analytics
• Motion/Segwise | Canva | Figma
CRM / Lifecycle
• Klaviyo (preferred) | HubSpot | Salesforce
Project Management & Documentation
• Asana | Jira | Confluence

Success Profile
• Thinks in systems and scalability — not just campaign execution
• Obsessed with lead quality, cost efficiency, and revenue growth regardless of vertical
• Toggles seamlessly between hands-on execution and high-level client strategy
• Equally strong in people leadership and performance marketing
• Pushes clients and internal teams toward better outcomes — not just better reports

Send your resume today!